Alternatives

Semrush alternatives for AI visibility

Semrush sells AI visibility as a $99 a month toolkit per domain for 25 prompts, and article writing as a $60 toolkit. Here is how its pricing works, and eight tools teams compare it with, on price, engines, Google keywords and articles.

Checked on each company’s own pages, on November 9, 2026Sources

Pricing

Semrush pricing for AI search tracking

Semrush sells AI tracking two ways. The AI Visibility toolkit is $99 a month per domain and tracks 25 prompts daily in ChatGPT, Google AI, Gemini and Perplexity. Articles are a separate Content toolkit at $60 a month, so AI tracking plus writing is $159 a month for one domain.

The SEO + AI Search suite bundles both with keyword research and rank tracking. Billed monthly, SEO is $139.95 with no AI visibility features, Starter $199 with 50 prompts tracked daily, Pro+ $299 with 100 and Advanced $549 with 200. Billed annually, those are $117.33, $165.17, $248.17 and $455.67 a month.

Rank.ai’s plans are $0, $49, $129 or $399 a month. Starter, at $49, asks ChatGPT, Claude and Gemini 5 questions every day, tracks 25 Google keywords and publishes 30 articles a month.

Semrush's SEO + AI Search plans billed annually: SEO $117.33 a month without AI visibility features, Starter $165.17 with 50 prompts tracked daily, Pro+ $248.17 with 100 and Advanced $455.67 with 200, and a free plan without AI visibility — semrush.com/pricing, rendered September 27, 2026.

Side by side

Semrush and eight alternatives, on price, engines, Google and articles

Tool	Price	AI engines	Google keywords	Articles
Semrush	$99 a month per domainAI Visibility toolkit, 25 prompts tracked dailysemrush.com/pricing/ai	ChatGPT, Google AI, Gemini, PerplexityOn the $99 toolkit card; Claude named on its features pagesemrush.com/pricing/ai	500 to 5,000 keywordsTracked daily, by suite plansemrush.com/pricing	Content toolkit, $60 a monthWrites from a brief; publishes to WordPresssemrush.com/features/content-marketing
Rank.ai	$0, $49, $129 or $399 a monthDone-for-you from $2,000 a month	ChatGPT, Claude and GeminiEvery day, from $49 a month	3, 25, 100 or 500 keywordsFree, Starter, Growth or Agency, with a rank recorded every day	Written and published for youTo WordPress, Webflow, Shopify or Next.js, in every plan
Profound	Free Trial, then EnterpriseEnterprise priced in a demo. Agencies $99 a month plus $399 per client.tryprofound.com/pricing	Trial: ChatGPT, Gemini, Google AI OverviewsEnterprise: up to 9tryprofound.com/pricing	Search Console importIncluding average positiontryprofound.com/integrations/google-search-console	YesAgents research, write and publishtryprofound.com/features/agents
Peec AI	$95, $245 or $495 a monthBilled monthly; Enterprise custompeec.ai/pricing	3 of ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, Naver AIUp to 13 on Enterprisepeec.ai/pricing	NoAI answers only, by its own descriptionpeec.ai/ai-instructions	Through Claude with its MCPA workflow that publishes to WordPresspeec.ai/mcp-use-cases/auto-publish
Otterly	$29, $189 or $489 a monthBilled monthly; Enterprise customotterly.ai/pricing	ChatGPT, Google AI Overviews, Perplexity, CopilotClaude, Gemini and AI Mode cost extraotterly.ai/pricing	NoAI search only, by its own descriptionotterly.ai/best-ai-search-analytics-tool-for-seo-teams	An n8n workflowTurns its recommendations into WordPress articlesotterly.ai/marketplace/n8n-wordpress-content
AthenaHQ	Free, or $295 a monthEssential and Starter; Enterprise customathenahq.ai/plans	11 models on Starter5 on the free planathenahq.ai/plans	NoPurpose-built for AI search, in its own comparisonathenahq.ai/comparison/ahrefs	YesIts Content Hub drafts new articlesdocs.athenahq.ai/guides/content
Scrunch	$250 a monthCore, 125 prompts; Agency Core $500scrunch.com/pricing	ChatGPT, Perplexity, Google AI Overviews, CopilotClaude, Gemini, Meta AI, AI Mode and Grok on Enterprisescrunch.com/pricing	NoIn its words, SEO tools manage Google rankingsscrunch.com/faqs/what-does-scrunch-track-for-ai-visibility-that-traditional-seo-tools-dont	1 page optimization a month on CoreNo article count on its plansscrunch.com/pricing
Ahrefs Brand Radar	From $199 a monthSold on its ownahrefs.com/pricing	AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, CopilotClaude in Custom Promptsahrefs.com/brand-radar	Rank TrackerUpdated weeklyahrefs.com/rank-tracker	AI Content HelperAn editor; no CMS publishing namedahrefs.com/ai-content-helper
Writesonic	$79, $199 or $399 a monthBilled annually; $99, $249 or $499 monthlywritesonic.com/pricing	ChatGPT, Gemini, Google AI OverviewsClaude and the rest on Enterprisewritesonic.com/pricing	Not checkedNot among the pages we read	15, 25 or 50 a monthStarter, Basic or Growthwritesonic.com/pricing

Facts about other companies were read on their own pages on November 9, 2026; each links to its source.

Sources, read on November 9, 2026: semrush.com/pricing/ai, semrush.com/pricing/content, semrush.com/pricing, semrush.com/features, semrush.com/features/content-marketing, semrush.com/pricing/local, semrush.com/pricing/seo-ai-search, tryprofound.com/pricing, tryprofound.com/features/agents, tryprofound.com/integrations/google-search-console, peec.ai/pricing, peec.ai/ai-instructions, peec.ai/mcp-use-cases/auto-publish, otterly.ai/pricing, otterly.ai/best-ai-search-analytics-tool-for-seo-teams, otterly.ai/marketplace/n8n-wordpress-content, athenahq.ai/plans, athenahq.ai/comparison/ahrefs, docs.athenahq.ai/guides/content, scrunch.com/pricing, scrunch.com/faqs/what-does-scrunch-track-for-ai-visibi…, ahrefs.com/pricing, ahrefs.com/brand-radar, ahrefs.com/rank-tracker, ahrefs.com/ai-content-helper, writesonic.com/pricing.

The alternatives

Tools to weigh against Semrush for AI visibility

01Rank.ai

AI answers, Google keywords and published articles on one plan

Rank.ai asks ChatGPT, Claude and Gemini your buying questions every day through each engine’s API, with web search on, and records every brand each answer names and every page it cites. It tracks your Google keywords every day, runs Google Maps grid scans, and writes and publishes articles to WordPress, Webflow, Shopify or Next.js. Starter is $49 a month for 5 AI questions, 25 keywords and 30 articles.

Rank.ai vs Semrush

Tracked questions

med spas in Austin

Named for

Rejuvenate AustinExample6 of 8

Viva Day Spa + Med Spa8 of 8

best med spa in Austin67%Named most: Viva Day Spa + Med Spa, in 3 of 3 answers
best Botox in Austin0%Named most: Viva Day Spa + Med Spa, in 3 of 3 answers
best laser hair removal in Austin67%Named most: Viva Day Spa + Med Spa, in 3 of 3 answers
best lip filler in Austin0%Named most: Viva Day Spa + Med Spa, in 3 of 3 answers
best HydraFacial in Austin33%Named most: Viva Day Spa + Med Spa, in 3 of 3 answers
best med spa for skin tightening in Austin100%Named most: you, in 3 of 3 answers
best CoolSculpting in Austin67%Named most: Skin Envy Austin, in 3 of 3 answers
top rated med spa in Austin100%Named most: Viva Day Spa + Med Spa, in 3 of 3 answers

Answers recorded Sep 25, 2026

How often ChatGPT, Claude and Gemini name Rejuvenate Austin for each of 8 questions about med spas in Austin

02Rank.ai done-for-you

Rank.ai replaces your SEO agency

On done-for-you, from $2,000 a month, our team runs the account for you: the articles, page fixes, the technical audit, your Google Business Profile, backlink building and the monthly report.

See done-for-you

03Profound

Enterprise AI visibility, priced in a demo

Brands get a free 7 day Trial on ChatGPT, Gemini and Google AI Overviews, then an Enterprise plan with up to 9 answer engines. Agencies pay $99 a month plus $399 per client workspace. Its Agents research, write and publish.

Profound alternatives and pricing

04Peec AI

Prompt tracking on three models you choose

Peec AI runs from $95 to $495 a month billed monthly, each plan tracking 3 models you pick, with up to 13 on Enterprise. It tracks AI answers only, not Google results.

Rank.ai vs Peec AI

05Otterly

The lowest entry price here, with engines sold as add-ons

Otterly starts at $29 a month and runs to $489, tracking ChatGPT, Google AI Overviews, Perplexity and Copilot every day. Claude, Gemini and Google AI Mode cost extra.

Rank.ai vs Otterly

06AthenaHQ

A free plan, then credits across 11 models

AthenaHQ has a free Essential plan and a $295 a month Starter plan with visibility across 11 models, paid in credits. Its Content Hub drafts new articles.

Rank.ai vs AthenaHQ

07Scrunch

125 prompts and site audits for AI from $250 a month

Scrunch Core is $250 a month for 125 prompts, with Claude, Gemini and Google AI Mode on Enterprise. By its own description it manages AI visibility and leaves Google rankings to SEO tools.

Rank.ai vs Scrunch

08Ahrefs Brand Radar

The other big SEO suite's AI module

Ahrefs sells Brand Radar from $199 a month on its own, covering AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, with Claude in Custom Prompts. Its Rank Tracker updates weekly.

Rank.ai vs Ahrefs

09Writesonic

AI tracking with a set number of articles

Writesonic runs $79, $199 or $399 a month billed annually, with 15, 25 or 50 AI articles a month and ChatGPT, Gemini and Google AI Overviews tracked. Claude is on Enterprise.

Rank.ai vs Writesonic

Frequently asked

How much does Semrush cost for AI search tracking?

The AI Visibility toolkit is $99 a month per domain and tracks 25 prompts daily. Writing articles is the Content toolkit, $60 a month on top. The SEO + AI Search suite adds AI visibility from its Starter plan at $199 a month billed monthly, with 50 prompts tracked daily; the $139.95 SEO plan has no AI visibility features.

Does Semrush track Claude?

Its features page names Claude, while the $99 toolkit card lists ChatGPT, Google AI, Gemini and Perplexity. Rank.ai asks ChatGPT, Claude and Gemini every day from $49 a month.

What is the cheapest Semrush alternative for AI visibility?

Rank.ai has a free plan, and AI questions start on Starter at $49 a month with ChatGPT, Claude and Gemini asked every day. AthenaHQ has a free Essential plan, and Otterly starts at $29 a month with Claude and Gemini as paid add-ons.

Which alternatives write and publish articles?

Semrush's Content toolkit writes from a brief and publishes to WordPress. Profound's Agents write and publish, AthenaHQ's Content Hub drafts articles and Writesonic includes 15 to 50 a month. Rank.ai researches, writes and publishes articles to WordPress, Webflow, Shopify or Next.js in every plan.

Can Rank.ai replace my SEO agency?

Every paid plan finds the questions your buyers ask, tracks them in ChatGPT, Claude and Gemini, tracks your Google keywords and publishes the articles. On done-for-you, from $2,000 a month, our team also does page fixes, the technical audit, your Google Business Profile, backlink building and the monthly report.

When is Semrush still the right pick?

When you need a full SEO suite: keyword research, backlink analysis and site audits in one login, or thousands of Google keywords tracked daily (its suite plans track 500 to 5,000). Semrush also tracks Perplexity and Google AI answers on the toolkit card, and its Local toolkit adds a Map Rank Tracker at $30 or $60 a month per location. If your team already lives in Semrush, adding the $99 toolkit is the shortest path.

See if AI names you when customers ask who’s best.

Enter your website. In about two minutes, Rank.ai asks ChatGPT, Claude and Gemini 12 questions your customers ask and grades how often they name you.

Your grade out of 100How often AI names you, cites your site, and how high it ranks you.
Who gets namedEvery competitor in the answers, most named first.
The pages AI readsThe sources behind each answer.
Three fixesWhat to fix first, with a brief for the first page.