Guides
SEO and marketing guides
Practical guides from Rank.ai on healthcare SEO, local SEO, technical SEO and marketing, each one checked against its sources.
Healthcare marketing
Healthcare SEO and marketing guides
Guides to getting a practice, clinic or treatment center found in Google, Google Maps and AI answers: specialty playbooks, technical SEO, compliance and patient acquisition.
Healthcare marketing
Addiction treatment SEO: how rehab and detox centers get found, ethically
How addiction treatment centers rank for detox and rehab searches while meeting LegitScript, Google, Meta, EKRA and state patient brokering rules.
Healthcare marketing
Healthcare conversion rate optimization: turn website visitors into booked patients
How to raise bookings and calls from a practice website: booking flows, forms, phone, trust signals, insurance pages and testing, without tracking PHI.
Healthcare marketing
Healthcare schema markup: JSON-LD for clinics, doctors and medical pages
Which schema.org types to use for practices, doctors and health content, copy-ready JSON-LD examples, and what Google shows for each.
Healthcare marketing
Healthcare SEO best practices: the complete guide for practices and clinics
How Google judges health content (YMYL and E-E-A-T), and the local, technical, content, review and AI steps that get a practice found.
Healthcare marketing
Healthcare SEO ROI: how to calculate what search is worth to your practice
A worked formula for medical SEO ROI using patient lifetime value, what to measure, realistic timelines, and what SEO services include and cost.
Healthcare marketing
How to write HIPAA-compliant blog and marketing content
What HIPAA covers in healthcare marketing content: PHI, the marketing definition, authorizations, patient stories, photos and AI writing tools.
Local SEO
Local SEO guides
Guides to ranking in Google Maps and the local pack: consistent listings, multiple locations, nearby cities and reviews.
Local SEO
NAP consistency: why your name, address and phone must match everywhere
What NAP consistency is, what Google and the ranking surveys say about it, how the data aggregators spread errors, and a step-by-step audit and fix.
Local SEO
Multi-location SEO: how to rank every location on Google and Maps
How to run SEO for 2 to 2,000 locations: profile structure, bulk verification, location pages, store locators, schema, reviews and measurement.
Local SEO
How to rank in nearby cities without a physical location there
Why Maps rank fades with distance, what Google allows for service areas, and how to build city pages that rank in organic results without being doorways.
Local SEO
Google reviews for business: rankings, rules, removal and replies
How Google reviews affect your local ranking and sales, what Google and the FTC prohibit, how to remove fake reviews, and reply templates that work.
SEO
SEO guides
Guides to the parts of SEO that decide rankings: keyword difficulty, competitor analysis, anchor text, AI tools and SEO due diligence.
SEO
SEO competitor analysis: a step-by-step process for Google and AI search
Find your real search competitors, then their keyword, content, link and SERP feature gaps, plus who AI assistants name. Templates included.
SEO
AI SEO tools: the four categories, what each does well, and the risks
AI SEO tools for research, writing, technical audits and AI visibility tracking: what each is good for, adoption data, and Google's rules on AI content.
SEO
Keyword difficulty: how Ahrefs, Semrush and Moz score it, and how to judge it yourself
What keyword difficulty measures in Ahrefs, Semrush and Moz, why the scores disagree, and a SERP check that tells you if you can rank.
SEO
Anchor text best practices: what Google's documentation says and what the data shows
How to write anchor text for internal and external links using Google's own guidance, the history of Penguin, and data on anchor types.
SEO
SEO in mergers and acquisitions: due diligence, domain migration and brand consolidation
An SEO due diligence checklist for buyers, how to migrate an acquired domain with Google's site move process, and the risks to price in.
Marketing
Marketing guides
Guides to turning search traffic into customers: CRM and lead tracking, and email that gets read.
Marketing
CRM and SEO: how to connect search data to leads and revenue
Pass UTM, landing page and click ID data into HubSpot or Salesforce, import offline conversions to Google Ads, and report SEO by revenue.
Marketing
Email psychology: research-backed principles for better marketing emails
Reciprocity, social proof, loss framing, curiosity and personalization in email, with the studies behind each, examples, and the CAN-SPAM rules.
Statistics
Sourced marketing statistics
Every number links to the study or dataset it comes from.
Search and SEO
96.55%of pages get no organic traffic from Google
SEO statistics (2026)
Sourced SEO statistics: click-through rate by position, pages with zero traffic, organic share of traffic, AI Overviews click loss and AI referral growth.
Paid search
$294.7BGoogle advertising revenue in 2025, up from $264.6B in 2024
Google Ads statistics (2026)
Sourced Google Ads statistics: Alphabet ad revenue, CTR, CPC and conversion benchmarks by industry, healthcare ad rules and ads in AI Overviews.
Search and SEO
89.94%of worldwide search engine traffic went to Google in September 2026
Google search statistics (2026)
Sourced Google search statistics: market share, searches per year, zero-click rates, AI Overviews reach and clicks, and AI search use by age.
See if AI names you when customers ask who’s best.
Enter your website. In about two minutes, Rank.ai asks ChatGPT, Claude and Gemini 12 questions your customers ask and grades how often they name you.
- Your grade out of 100How often AI names you, cites your site, and how high it ranks you.
- Who gets namedEvery competitor in the answers, most named first.
- The pages AI readsThe sources behind each answer.
- Three fixesWhat to fix first, with a brief for the first page.