Healthcare marketing
Healthcare SEO and marketing guides
Guides to getting a practice, clinic or treatment center found in Google, Google Maps and AI answers: specialty playbooks, technical SEO, compliance and patient acquisition.
Specialty playbooks
Healthcare marketing
Addiction treatment SEO: how rehab and detox centers get found, ethically
How addiction treatment centers rank for detox and rehab searches while meeting LegitScript, Google, Meta, EKRA and state patient brokering rules.
Healthcare marketing
Rehab center lead generation: compliant ways to fill beds
Ethical lead generation for rehab centers: search, directories, referral partners, LegitScript paid search and an admissions process that converts.
Healthcare marketing
Dental SEO: how dental practices get found on Google and in AI answers
A step-by-step dental SEO plan: Google Business Profile, service pages, local keywords, reviews, schema and tracking tied to booked patients.
Healthcare marketing
Mental health treatment SEO: the complete guide for centers and practices
How mental health treatment centers, group practices and psychiatrists rank on Google and in AI answers, with privacy, crisis and profile rules built in.
Healthcare marketing
Mental health SEO keywords: query patterns for therapists and psychiatrists
The searches people use to find therapists and psychiatrists, by condition, modality, payer and population, and how to judge the intent of each.
Healthcare marketing
Telehealth therapy SEO: ranking a virtual practice across state lines
SEO for telehealth therapy: state pages built on licensure and compacts, Google profile rules, DEA prescribing status and privacy.
Healthcare marketing
Nursing home SEO: how families find and choose a facility online
How nursing homes get found by families and discharge planners: CMS star ratings, Google Business Profile, reviews and pages families need.
Healthcare marketing
Sleep clinic SEO: content that turns searches and referrals into sleep studies
How sleep centers rank for sleep study, home sleep test and sleep apnea searches, win physician referrals, and use AASM accreditation as a trust signal.
Getting found
Healthcare marketing
Healthcare SEO best practices: the complete guide for practices and clinics
How Google judges health content (YMYL and E-E-A-T), and the local, technical, content, review and AI steps that get a practice found.
Healthcare marketing
Google Maps for healthcare: how practices and doctors rank higher
How Google ranks clinics on Maps, how to set up practice, doctor and department profiles, and how to measure rank across your area.
Healthcare marketing
Healthcare keyword research: find the searches that bring patients
A step-by-step method for medical keyword research: patient language, local intent, free Google tools, and mapping each keyword to one page.
Healthcare marketing
Healthcare content marketing: a plan that brings patients and passes review
How to plan, write, review and publish healthcare content that ranks, earns trust and follows FTC and HIPAA rules, with a 90-day plan.
Healthcare marketing
AI and medical SEO: how AI Overviews and chatbots change patient search
How Google AI Overviews, ChatGPT, Claude and Gemini answer health and provider questions, what they cite, and how practices measure it.
Website and technical SEO
Healthcare marketing
Healthcare schema markup: JSON-LD for clinics, doctors and medical pages
Which schema.org types to use for practices, doctors and health content, copy-ready JSON-LD examples, and what Google shows for each.
Healthcare marketing
Healthcare meta descriptions: how to write ones Google shows and patients click
What Google's snippet docs say, how often Google rewrites descriptions, and meta description examples for every type of healthcare page.
Healthcare marketing
WordPress SEO plugins for medical websites: Yoast, Rank Math, AIOSEO and SEOPress compared
The four main WordPress SEO plugins compared on price and features for clinics, plus the caching, schema and HIPAA-safe form plugins to pair with them.
Healthcare marketing
Medical website speed: how to pass Core Web Vitals on a clinic site
Core Web Vitals thresholds from Google, how to read PageSpeed Insights, and the booking widgets, chat, scripts and images that slow clinic sites down.
Healthcare marketing
Mobile SEO for healthcare: mobile-first indexing, click to call and accessibility
How Google indexes the mobile version of a medical site, how to make calling and booking easy on a phone, and the Section 504 accessibility deadlines.
Healthcare marketing
Common healthcare website problems: 15 issues, how to check each and how to fix them
A diagnostic guide to the 15 problems we see most on practice and clinic websites, with the free tool or report to check each one and the fix.
Patients and reputation
Healthcare marketing
Healthcare conversion rate optimization: turn website visitors into booked patients
How to raise bookings and calls from a practice website: booking flows, forms, phone, trust signals, insurance pages and testing, without tracking PHI.
Healthcare marketing
Patient acquisition strategies: the channels that bring new patients, compared
Search, Google Maps, paid ads, referrals, Zocdoc, Healthgrades and AI assistants compared on cost, speed and rules, plus how to measure new patients.
Healthcare marketing
Healthcare reputation management: reviews, replies and the rules that apply
How practices earn more patient reviews, reply without breaking HIPAA, and stay inside Google's review policy and the FTC's 2024 fake review rule.
Healthcare marketing
Patient testimonials: how to collect and use them within HIPAA and FTC rules
How practices collect patient testimonials with a valid HIPAA authorization, present them within the FTC Endorsement Guides, and check state board rules.
Healthcare marketing
How to create multilingual patient education materials
Step-by-step guide to translated patient materials: Section 1557 language rules, plain language, machine translation limits and multilingual pages.
Healthcare marketing
Online patient communities: what the evidence shows and how providers can help
What research says about online peer support for patients, and how providers can point to, host and moderate communities while protecting privacy.
Compliance and privacy
Healthcare marketing
How to write HIPAA-compliant blog and marketing content
What HIPAA covers in healthcare marketing content: PHI, the marketing definition, authorizations, patient stories, photos and AI writing tools.
Healthcare marketing
Patient privacy in online marketing: tracking pixels, HIPAA and the FTC
What HHS, the FTC, courts and state laws say about tracking pixels and health data in marketing, and how to audit your practice's website.
Strategy and trends
Healthcare marketing
Healthcare SEO ROI: how to calculate what search is worth to your practice
A worked formula for medical SEO ROI using patient lifetime value, what to measure, realistic timelines, and what SEO services include and cost.
Healthcare marketing
Healthcare marketing trends for 2026, with the data behind each
AI assistants in health search, telehealth, wearables, price transparency, privacy rules and reviews: what changed, the sourced numbers, and what to do.
Healthcare marketing
Healthcare facility design: the evidence, and how it shows up in marketing
What research shows about light, noise and nature views in healthcare spaces, rehab and behavioral health design trends, and how to show it online.
Healthcare marketing
Mental health awareness campaigns: a calendar, safe messaging rules and a search plan
Official mental health awareness dates, safe messaging guidelines for suicide and crisis content, and how to plan campaign content that ranks.
Healthcare marketing
Best healthcare networking events and online communities (2026 to 2027)
Verified dates for the healthcare conferences, marketing summits, specialty meetings and online communities worth your budget through 2027.
Statistics
The numbers behind these guides
Healthcare
77%of patients used search before booking a hospital appointment (533 surveyed)
Healthcare SEO statistics (2026)
40 checked statistics on how patients search, click, read reviews and use AI to choose care, each traced to its original study with the year.
Healthcare
16.0%of people who needed substance use treatment in 2025 received it
Addiction treatment statistics (2026)
Addiction treatment statistics from SAMHSA, CDC, NIDA and KFF: who needs care, who gets it, overdose trends, facility counts, payer mix and barriers.
Healthcare
$169.4Bspent on home health care in the US in 2024, up 10.2% in a year
Home care industry statistics (2026)
Home care and home health statistics from BLS, CMS, MedPAC, CDC and Census: spending, agencies, workforce, wages, costs and the aging population.
Healthcare
89.1%assisted living occupancy in the third quarter of 2026
Assisted living statistics (2026)
Assisted living statistics from CDC, NIC MAP, AHCA/NCAL and CareScout: communities, residents, occupancy, costs, Medicaid and how families choose.
Healthcare
3% to 10%of US health spending is lost to fraud, by NHCAA's conservative and upper estimates
Healthcare fraud statistics (2026)
Medicare and Medicaid fraud in numbers: DOJ takedowns, False Claims Act recoveries, CMS improper payment rates and HHS-OIG results, each linked to source.
See if AI names you when customers ask who’s best.
Enter your website. In about two minutes, Rank.ai asks ChatGPT, Claude and Gemini 12 questions your customers ask and grades how often they name you.
- Your grade out of 100How often AI names you, cites your site, and how high it ranks you.
- Who gets namedEvery competitor in the answers, most named first.
- The pages AI readsThe sources behind each answer.
- Three fixesWhat to fix first, with a brief for the first page.