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Healthcare marketing

Best healthcare networking events and online communities (2026 to 2027)

Verified dates for the healthcare conferences, marketing summits, specialty meetings and online communities worth your budget through 2027.

In this article9 sections
  1. Key takeaways
  2. Large healthcare conferences
  3. Healthcare marketing conferences
  4. Specialty, practice management and behavioral health events
  5. Virtual events and online series
  6. Online communities and associations worth joining
  7. How to choose events and get your money back
  8. Turn events into search visibility
  9. FAQ

The best healthcare networking events for marketers and practice leaders through 2027 are SHSMD Connections (Phoenix, September 26 to 28, 2027), the Healthcare Marketing & Physician Strategies Summit (Austin, May 23 to 26, 2027) and HCIC (Orlando, October 25 to 28, 2026). For the wider industry, HIMSS27, ViVE, HLTH and AHIP are the largest meetings, and specialty groups like the National Council, NAATP, ASHA and AmSpa run the rooms where practice owners in their fields meet.

Every date below was checked on the organizer's own website. Dates checked on 2026-10-08. Where the next edition has not been announced, the table says so and gives the most recent edition with a link, so you can watch for the announcement. Events move, so confirm on the official page before booking travel.

Large healthcare conferences

These are the biggest general meetings. They suit health system leaders, digital health companies and vendors. A small practice will find more value in the specialty events further down.

EventWho it is forNext dateWhereFormat
HLTH USAHealth system, payer, startup and investor executivesNovember 15 to 18, 2026Las Vegas, The VenetianIn person
ViVE 2027Digital health leaders: CIOs, CMIOs, payer and provider executivesMarch 14 to 17, 2027Nashville, Music City CenterIn person
HIMSS27Health IT, clinical and executive leaders worldwideApril 5 to 8, 2027 (April 5 is preconference)Chicago, McCormick PlaceIn person
AHIP 2027Health plan leaders and partnersJune 10 to 11, 2027 (opening reception June 9)Las VegasIn person
HLTH Europe 2027European health system, payer and startup leadersJune 21 to 24, 2027Amsterdam, RAIIn person
HFMA Annual ConferenceHealthcare finance and revenue cycle leadersJune 27 to 30, 2027DenverIn person
AHA Leadership SummitHospital and health system leaders2027 dates not yet announced. Last edition: July 12 to 14, 2026, DenverIn person

HIMSS says its last conference drew over 24,000 attendees, and HLTH lists 12,250+ attendees for its US event. Size cuts both ways: more people, and more noise. If you go, go with a list of named people to meet.

HFMA also runs two smaller 2027 meetings: the Revenue Cycle Conference (March 10 to 12, Orlando) and the HFMA Leadership Summit (April 18 to 20, Atlanta).

Healthcare marketing conferences

These are the rooms where hospital and practice marketers, strategists, physician relations teams and digital leads meet each other.

EventWho it is forNext dateWhereFormat
HCIC (Healthcare Interactive Conference, run by Greystone.Net)Digital marketing, web and martech leaders at hospitals and health systemsOctober 25 to 28, 2026Orlando, Omni Orlando Resort at ChampionsGateIn person
Ragan Social Media & Marketing ConferenceCommunicators and marketers across industriesMarch 3 to 5, 2027Orlando, Walt Disney World Swan & DolphinIn person
HMPS27 (Healthcare Marketing & Physician Strategies Summit)Marketing, communications, digital, strategy and physician relations executivesMay 23 to 26, 2027Austin, JW MarriottIn person
SHSMD Connections 2027Hospital marketing, strategy, communications and business development teamsSeptember 26 to 28, 2027PhoenixIn person
AAPL Annual Leadership ConferencePhysician leaders and executivesOctober 22 to 24, 2026Scottsdale, Westin KierlandIn person

SHSMD Connections 2026 ran September 27 to 29 in Baltimore. SHSMD says membership is included in the conference registration rate, so first-time attendees get a year of the online community with the ticket.

Greystone.Net appears on many lists as "Greystone". Its flagship in-person event is HCIC, so the two are the same trip.

Specialty, practice management and behavioral health events

Practice owners meet peers, vendors and referral partners at the meeting for their field. These are the ones with confirmed dates.

EventWho it is forNext dateWhereFormat
MGMA Financial ConferenceMedical practice finance and revenue leadersMarch 4 to 6, 2027AtlantaIn person
MGMA Operations ConferencePractice administrators and operations managersMay 2027 (MGMA lists May 2 to 4 and May 4 to 6 on different pages)SeattleIn person
MGMA Annual Conference (formerly the Leaders Conference)Medical practice leaders of all sizes2027 dates not yet announced. Last edition: September 27 to 30, 2026, San AntonioIn person
NatCon 2027 (National Council for Mental Wellbeing)Mental health and substance use treatment leaders and cliniciansApril 12 to 14, 2027New OrleansIn person
NAATP National 2027 (Addiction Treatment Leadership Conference)Addiction treatment owners and executivesMay 23 to 25, 2027, then Hill Day May 26Washington, D.C. area (Crystal Gateway Marriott)In person
ATA Nexus (American Telemedicine Association)Telehealth and virtual care leaders2027 dates not yet announced. Last edition: May 12 to 14, 2026, OrlandoIn person
ADA Scientific Session (the ADA's annual meeting, formerly SmileCon)Dentists and dental teamsOctober 8 to 10, 2026, Indianapolis. 2027 not yet announcedIndianapolisIn person
Greater New York Dental MeetingDentists, hygienists, assistants and practice teamsNovember 27 to December 1, 2026New York, Javits CenterIn person
ASHA ConventionSpeech-language pathologists and audiologistsNovember 19 to 21, 2026; then November 18 to 20, 2027Indianapolis (2026), New Orleans (2027)In person
APTA Combined Sections MeetingPhysical therapists and practice ownersFebruary 4 to 6, 2027PhiladelphiaIn person
Medical Spa Show (AmSpa)Med spa owners, providers and medical directorsApril 15 to 18, 2027Las Vegas, WynnIn person

The ADA says its board is reviewing the format of the national meeting after 2026 and will announce details later, so do not plan around a 2027 date until it is published. The Greater New York Dental Meeting reports 32,012 registrations in 2025, which makes it one of the largest dental meetings in the US.

Virtual events and online series

Virtual events cost little or nothing and fit around clinic hours. They are weaker for relationships, so use them to learn and to find the 2 or 3 people worth meeting in person.

EventWho it is forNext dateWhereFormat
SHSMD Social Media Strategies in Healthcare certificate courseHealthcare social media and communications staffStarts October 13, 2026OnlineSix modules
SHSMD Catalyst ConversationsSHSMD members by track (marketing, communications, planning, small and rural)Monthly, see the calendar (next: October 21 and 22, 2026)Online1-hour small-group discussions of 15 to 20 people, not recorded
Ragan Communications WeekCommunicators across industriesNovember 9 to 13, 2026OnlineVirtual week
Ragan Writing & Content Strategy Virtual ConferenceContent and communications teamsDecember 3, 2026OnlineHalf-day
MGMA SummitMedical practice leadersDecember 8, 2026OnlineDigital event, $100

SHSMD also runs sponsored webinars most weeks (two are scheduled for October 21 and 28, 2026), listed on the same calendar.

Online communities and associations worth joining

A membership gives you a year of forums, webinars, salary data and directories, which often costs less than one conference ticket. Prices below are as published on each association's site on 2026-10-08.

AssociationBest forPublished priceWhat you get for networking
SHSMD (Society for Health Care Strategy & Market Development, part of the AHA)Hospital and health system marketers and strategists$235 a year3,700+ members, 12 chapters, Catalyst Conversations, member discounts on Connections
MGMA (Medical Group Management Association)Practice administrators and owners$399 a year ($349 with auto renew; $199 early careerist)State and local chapters, member resource groups, conferences
HFMA (Healthcare Financial Management Association)Finance and revenue cycle staff$495 a year for professionals ($535 business partner, $50 student)Local chapters, Revenue Cycle and Leadership events
AAPL (American Association for Physician Leadership)Physicians moving into leadershipSee siteAnnual leadership conference, courses
HIMSSHealth IT and digital leadersSee siteLocal chapters, HIMSS conferences

Specialty owners usually get the most from their own association: the National Council or NAATP for behavioral health and addiction treatment, AmSpa for med spas, the ADA and its state societies for dentists, APTA for physical therapists.

We only list communities we could verify. LinkedIn groups and Slack workspaces come and go quickly, so none made this list. Before you invest time in one, check that the last 10 posts are recent and come from real practitioners.

How to choose events and get your money back

Conferences are expensive once you add travel and time away from patients. A simple plan stops them becoming paid holidays.

Choose by goal

Your goalBest fitWhy
Learn what other hospital marketers are doingSHSMD Connections, HMPS, HCICCase studies from peers with the same problems
Find referral partnersYour specialty meeting, local MGMA chapterThe people who send you patients are there
Buy software or an agencyHCIC, HIMSS, HLTH exhibit hallsMany vendors in one place, easy comparison
Raise your profileAny event where you can speakA speaker slot gives you a page and a link on the event site
Learn on a tight budgetSHSMD webinars, MGMA Summit, Ragan virtual eventsNo travel

Before, during and after

  1. Set a budget per event that includes registration, flights, hotel and lost clinic hours. Ask if your association membership cuts the registration price (SHSMD and AmSpa both list member rates).
  2. Write one goal you can measure: 5 conversations with potential referral partners, 2 vendor demos, 1 speaking pitch.
  3. Book meetings before you go. Most event apps open attendee messaging a few weeks before. Message the 10 people you most want to meet.
  4. Go to the small sessions. Roundtables and Catalyst-style discussions are where conversations start.
  5. Take notes on each person right after you talk: name, what they need, what you promised.
  6. Follow up within 48 hours with something useful, such as the article or contact you mentioned.
  7. Review in 90 days: what did the trip produce? Keep the events that paid off and drop the rest.

Turn events into search visibility

Most organizations treat a conference as a cost. Done well, each one also produces links and content that keep working for years. This is where networking meets SEO.

Speaker and sponsor pages

When you speak or sponsor, the event site usually publishes a speaker bio or sponsor listing with a link to your website. Event and association sites are often old, trusted domains, the kind of links that are hard to earn any other way (see our backlink statistics for why links still matter). Send the organizer your exact practice name, a short bio and the right URL. Link to your most relevant page, such as the service page that matches your talk.

Event pages on your own site

If you host events (a free community health screening, a lunch-and-learn for referring physicians, a support group), give each one its own page with the date, time, address and how to register. Mark it up with Event structured data so Google can show it in event results. Our healthcare schema markup guide covers the other types worth adding.

Recap content

Write a recap within a week: the 5 ideas you are taking home, with credit to each speaker. Recaps rank for "[event name] 2026 takeaways" style searches, and speakers often share recaps that mention them, which brings social traffic and sometimes links. Keep any patient details out, and check your recap against your HIPAA-compliant content process if you mention cases.

Your own talk

Turn your talk into an article on your site, with the slides embedded and a summary of audience questions. A strong talk can become a cornerstone piece in your healthcare content marketing plan.

Being named in AI answers

AI assistants build their answers from pages that mention you: association directories, speaker pages, news coverage. Each verified mention on a trusted healthcare site adds to that picture. The free Rank.ai AI grade shows whether ChatGPT, Claude and Gemini name your practice when someone asks for one like it, and which pages they read.

FAQ

What is the biggest healthcare conference in the US?

HIMSS is one of the largest, with over 24,000 attendees at its last conference according to HIMSS, and HIMSS27 runs April 5 to 8, 2027 in Chicago. HLTH USA lists 12,250+ attendees. For a single specialty, meetings like the Greater New York Dental Meeting (32,012 registrations in 2025) can be larger still.

What conferences should healthcare marketers attend?

Start with SHSMD Connections (September 26 to 28, 2027, Phoenix), the Healthcare Marketing & Physician Strategies Summit (May 23 to 26, 2027, Austin) and HCIC (October 25 to 28, 2026, Orlando). All 3 are built around hospital and health system marketing, strategy and digital teams. Add your specialty's meeting if you market a practice in one field.

Are there free or low-cost healthcare networking events online?

Yes. SHSMD runs virtual Catalyst Conversations and webinars for members, Ragan runs virtual communications events, and MGMA's December 8, 2026 Summit is a $100 digital event. Your state association or local MGMA chapter also runs low-cost local meetings that are often the best value for a single practice.

Is it worth joining a healthcare marketing association?

For most marketers, yes. SHSMD costs $235 a year and includes webinars, small-group discussions, chapters and conference discounts, which is less than most single conference tickets. Practice administrators get similar value from MGMA ($399 a year).

How do I network at a healthcare conference if I am new?

Book 5 to 10 meetings through the event app before you arrive, go to roundtables and small sessions, and ask people about the problem they came to solve. Write notes after each conversation and follow up within 48 hours with something useful. Most first-time attendees skip the follow-up, so doing it sets you apart.

Can attending conferences help my SEO?

Indirectly, yes. Speaking and sponsoring usually earn a link from the event site, recaps and talk write-ups give you useful content, and mentions on trusted healthcare sites help both Google and AI assistants understand who you are. None of this guarantees rankings, but it adds up over several events.

See if AI names you when customers ask who’s best.

Enter your website. In about two minutes, Rank.ai asks ChatGPT, Claude and Gemini 12 questions your customers ask and grades how often they name you.

  • Your grade out of 100How often AI names you, cites your site, and how high it ranks you.
  • Who gets namedEvery competitor in the answers, most named first.
  • The pages AI readsThe sources behind each answer.
  • Three fixesWhat to fix first, with a brief for the first page.