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rank.ai Glossary
Plain-English definitions for the local SEO and AI-visibility terms that show up in our product and the wider industry. Built for operators, not theorists.
Geo-grid rank tracking
Measuring local pack rank across a grid of geographic points instead of a single location.
Google AI Overviews
Google's AI-generated summary block that appears above the 10 blue links and cites a curated source set.
Share of voice (SoV)
Percentage of cells (in a geo-grid) or queries (in AI visibility) where your business appears in the visible result set.
Local Pack
The 3-business listing block plus map that appears for local-intent queries on Google.
Knowledge Panel
The branded SERP block Google returns instead of the Pack when a query matches a specific business name.
Citation building
Submitting consistent NAP listings to directories and aggregators — a foundational local SEO discipline.
Google Business Profile
The free Google product that surfaces businesses in the Local Pack, Maps, and Knowledge Panel — formerly Google My Business.
Answer engine optimization
Optimizing content so AI systems cite your domain alongside or instead of organic results.
AEO vs SEO
How answer-engine optimization differs from classical search engine optimization and where they overlap.
LLM visibility
Whether your brand is mentioned or cited by ChatGPT, Claude, Gemini, Perplexity, and other LLMs.
SERP features
The non-organic SERP blocks (AI Overviews, knowledge panels, featured snippets, local packs) that compete for real estate.
WYN Score
rank.ai's keyword opportunity score combining current rank, search volume, and CTR-table-modeled monthly impression delta.
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