rank.ai for law firms

Yes. The Org model holds multiple linked websites and Google Business Profiles per account, so a firm with 2 or 5 or 20 offices can run per-office geo-grid, AI-visibility, and review monitoring from one login — each office gets its own rankings, its own review feed, and its own keyword set. For the broader multi-location feature set (per-location heatmaps, aggregated GBP change feed, sentiment roll-ups across every office), see /for/multi-location which covers the multi-unit operator pitch in full.

rank.ai is a tracking and monitoring tool, not an advertising platform. We surface your existing public ranking positions, your existing public Google Business Profile data, and public review data — the same information anyone with a browser could see, organized so you can act on it. We do not generate ad copy, we do not place ads, and we do not review attorney advertising for compliance with your state bar's rules. Your firm remains responsible for the compliance of the actual ad copy, the GBP content you maintain, and the public-facing claims you make. If your compliance officer has specific scope questions, we are happy to walk through what the platform does and does not touch.

Not yet, and we want to be upfront about that. The platform's citation consistency check (P-18) covers 8 general-purpose directories today — Yelp, Apple Maps, Yellow Pages, BBB, Foursquare, Manta, MapQuest, and Bing Places — with NAP (name, address, phone) consistency diffing across them. Expansion to legal-vertical directories (Avvo, Justia, FindLaw, LawInfo, Lawyers.com, Martindale-Hubbell) is in roadmap, but it is not shipped. If legal-directory citation tracking is a hard requirement this quarter, that is worth knowing before you sign — most firms today still pair rank.ai with manual or vertical-specific tooling for the legal-directory side.

Yes. Competitor tracking is supported across both geo-grid and AI visibility surfaces. On geo-grid, per-cell competitor extraction records who showed up in the map pack at each grid point, so you can see exactly which firms are winning on which practice-area keywords in which neighborhoods. On AI visibility, the tracker records every firm cited in the AI assistant's recommendation alongside yours, so you can see which competitors come up when ChatGPT or Gemini answers "best [practice area] in [city]". Competitor selection is configurable per workspace.

We use the customer's defined practice-area + city as the query template — "personal injury lawyer [city]", "estate planning attorney [city]", "DUI defense [city]", "family law [neighborhood]" — and run those against ChatGPT, Claude, Gemini, and Perplexity. The tracker records whether your firm is mentioned, what the AI says about you, and which competing firms come up alongside. Results show citations (which sources the AI used to compose the answer) plus position, tracked over time so you can see whether your visibility is moving month over month. The prompt templates are configurable per workspace if your practice areas use non-standard phrasing.

No. rank.ai operates on public ranking data, public Google Business Profile metadata, and public review data only. We do not ingest privileged client communications, intake forms, case files, billing data, or any other category of attorney-client confidential information. There is no integration with your case-management system, no client-data flow into the platform, and no scenario where privileged content would land in our database. The dashboard surfaces public rankings, public profile fields, and public reviews — the same data anyone with a browser could access — organized for analysis. If your information-security or ethics officer has specific scope questions, we are happy to walk through them.

Yes — white-label dashboards are available at the agency tier (P-4 + P-16). Org.branding controls the logo, brand color, font, and custom domain applied across the dashboard chrome via BrandingProvider and on scheduled PDF reports. This is relevant for firms running a captive marketing function, firms that want to share branded scan reports with referral sources, or firms that operate alongside an in-house or contracted marketing team. See /white-label-solutions for the broader white-label pitch, or talk to sales about the agency tier specifically.

Yes, two paths. The Looker Studio data API (P-19) ships at /api/v1/looker/data/{dataset} with bearer auth, 5 datasets (national rank, geo-grid, AI rank, reviews, citations), pagination, and a 365-day window — pair it with the Apps Script connector at /integrations/looker-studio to pipe per-office data straight into your existing BI stack. For one-off pulls, the CSV bulk export (P-22) covers keywords, prompts, locations, and competitors. Scheduled PDF reports (P-20) handle the recurring stakeholder-update side with selectable sections and per-recipient signed S3 URLs.