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Statistics

ChatGPT statistics (2026)

102 sourced ChatGPT statistics: weekly and monthly users, messages, revenue and funding, subscriptions and ads, users by age, gender and country, what people use it for, search, citations and shopping, business adoption and traffic, plus Rank.ai's own data on how ChatGPT answers buyer questions.

The numbers at a glance

1.2B

people use ChatGPT each week, up from 900 million in February 2026

OpenAI, October 2026

39.0%

of ChatGPT answers to buyer questions name at least one business, and 61.0% name none

Rank.ai analysis of 11,726 AI answers, May to October 2026

96.3%

of ChatGPT answers to buyer questions cite at least one source, with 6.34 citations on average

Rank.ai analysis of 11,726 AI answers, May to October 2026

$2B

in revenue per month at OpenAI, which raised $122 billion at an $852 billion valuation

OpenAI, March 2026

44%

of US adults say they use ChatGPT, up from 18% in 2023

Pew Research Center, 2026

73%

of consumer ChatGPT messages are unrelated to work, up from 53% a year earlier

OpenAI and NBER, 2025

$1B

annualized revenue run rate for ChatGPT ads, reached in under 200 days

OpenAI, August 2026

693%

rise in traffic from generative AI tools to US retail sites over the 2025 holidays

Adobe, 2026

This page collects 102 ChatGPT statistics, each linked to the OpenAI announcement, survey, study or company dataset it comes from. It opens with Rank.ai's own data on how ChatGPT answers buyer questions, then covers users, messages, revenue, ads, demographics, use cases, search and shopping, business adoption and traffic. For the other assistants, see Claude statistics, Gemini statistics and Perplexity statistics, and for the wider picture, AI search statistics. To act on these numbers, read our guide to how to rank in ChatGPT.

Rank.ai data: how ChatGPT answers buyer questions

We collected 11,726 fresh answers from ChatGPT (openai/gpt-4o-mini), Claude (anthropic/claude-haiku-4-5) and Gemini (google/gemini-2.5-flash) with web search on, between May 7 and October 16, 2026. They answer 102 buyer questions tracked by 15 Rank.ai customer accounts, mostly in B2B software, fintech, SEO and marketing services, and local services. Each engine was queried through its API with Rank.ai's own web search tool, so these are the models behind the apps, and cached repeat answers are excluded. ChatGPT gave 3,930 of the answers.

Weekly and monthly users

OpenAI reports weekly active users. Monthly figures come from Sensor Tower's app estimates. The newest figure is 1.2 billion weekly users.

Messages and queries

OpenAI's own usage research counts messages sent on consumer plans.

Revenue and funding

OpenAI is private, so revenue comes from its own posts and from reporting that quotes the company. Run rates annualize the latest month.

Subscriptions, prices and ads

ChatGPT is free to use, with paid tiers and, since February 2026, ads on the Free and Go tiers.

Who uses ChatGPT: age, gender and country

Pew's US survey of 5,119 adults (February 2026) measures who has used ChatGPT. OpenAI's own data covers gender, age and countries. Similarweb shows where web visits come from.

What people use ChatGPT for

OpenAI's economists classified about 1.1 million sampled conversations from May 2024 to June 2025, and published country data in 2026. Pew asks US adults what they use chatbots for.

Search, citations and shopping

ChatGPT search launched in October 2024 and opened to everyone, with no signup, in February 2025. Shopping followed. These figures show how often ChatGPT cites and sends people to websites.

  • 6.8%of US ChatGPT prompts carried a citation in May 2026, up from 1.6% in June 2025 (Similarweb).Similarweb, AI search stats 20262026
  • About 60%of ChatGPT referrals landed on a homepage by late May 2026, up from 26% to 29% before a link change.Similarweb, AI search stats 20262026
  • 95%of ChatGPT users also use Google, the same share in September 2025 and May 2026 (Similarweb).Similarweb, Is AI replacing search?2026
  • 393%year-over-year rise in AI traffic to US retail sites in Q1 2026, and AI visitors converted 42% better than other visitors in March 2026 (Adobe).TechCrunch2026
  • 693.4%rise in traffic from generative AI tools to US retail sites over the 2025 holiday season, and 670% on Cyber Monday.Adobe, 2025 holiday shopping season2026
  • Hundreds of millionsof people use ChatGPT to find, understand and compare products, OpenAI said when it launched shopping research.OpenAI, Introducing shopping research2025
  • 1 million+Shopify merchants were announced for Instant Checkout in September 2025, starting with US Etsy sellers.OpenAI, Buy it in ChatGPT2025
  • 80%+of AI referrals to the top 1,000 websites came from ChatGPT in June 2025, when AI platforms sent 1.13 billion visits, up 357% in a year.Similarweb, AI referral traffic winners2025
  • 10.42links per ChatGPT answer on average across 2,000 how-to keywords, against 5.01 for Perplexity and 9.26 for Google AI Overviews.SE Ranking2025
  • 47.9%of ChatGPT's top-10 cited sources were Wikipedia in Profound's study of 680 million citations from August 2024 to June 2025.Profound2025
  • 67%of ChatGPT search answers misidentified the news article they were asked about (134 of 200) in a Tow Center test.Columbia Journalism Review, Tow Center2025
  • 1,091pages crawled by OpenAI for every visit it referred in July 2025, according to Cloudflare Radar.Cloudflare2025

Business adoption

OpenAI sells ChatGPT Business, Enterprise and Edu seats. Pew measures how many US workers use ChatGPT on the job.

Traffic and apps

Similarweb measures website visits and StatCounter measures referral clicks from chatbots, so their shares differ. Sensor Tower estimates app use.

  • 80.48%of worldwide AI chatbot referral traffic came from ChatGPT in September 2026, against 10.91% for Gemini and 5.85% for Perplexity (StatCounter).StatCounter, AI chatbot market share2026
  • #6most-visited website in the world was chatgpt.com as of September 2026, with about 5.9 billion visits in Similarweb's latest reporting window (Similarweb estimate).Similarweb, chatgpt.com2026
  • 6 minutes 43 secondsaverage visit on chatgpt.com, with 4.75 pages per visit and 73.53% of desktop visits arriving direct (Similarweb, September 2026).Similarweb, chatgpt.com2026
  • About 53%of worldwide generative AI web traffic went to ChatGPT in May 2026, down from about 76% in June 2025, while its visit count stayed roughly flat.Similarweb, AI search stats 20262026
  • 9.5 billionmonthly visits to generative AI sites on average from June 2025 to May 2026, up 70% year over year.Similarweb, AI search stats 20262026
  • Under 50%: ChatGPT's share of unique AI assistant users across apps and web fell under half for the first time in March 2026 (Sensor Tower).Sensor Tower, State of AI 20262026
  • 215 minutesa month is the average time a ChatGPT app user spends in the app (Sensor Tower).Sensor Tower, State of AI 20262026
  • 90 millionChatGPT app downloads in Q3 2024, up more than 100% year over year.Sensor Tower2024
  • 5 monthsfor the ChatGPT app to reach 50 million monthly users.Sensor Tower2024

What this means for businesses

  • ChatGPT searches the web for almost every buyer question, so your site and the pages that mention you need to be easy to find and quote. The AI SEO tools guide covers how to track this.
  • Most answers name nobody. When ChatGPT does name businesses, it names a short list, so being on the pages it cites matters. See GEO and AEO statistics for what moves citations.
  • Reddit and YouTube show up among the most-cited sites, so discussion and video about your category feed the answers.
  • AI local picks lean to well-reviewed businesses: ChatGPT's plumber picks had a median of 713 Google reviews. Our Google reviews guide and online review statistics explain why.
  • See whether ChatGPT names your business today with the free AI grade.

FAQ

How many people use ChatGPT?

OpenAI says 1.2 billion people use ChatGPT each week as of October 2026, up from 900 million in February 2026 and 400 million in February 2025. Sensor Tower estimates the app passed 1 billion monthly active users in May 2026.

How much revenue does ChatGPT make?

OpenAI said in March 2026 that it was generating $2 billion in revenue a month. CNBC reported $13.1 billion in revenue for 2025, and OpenAI's CFO put annualized revenue above $20 billion at the end of 2025. Ads reached a $1 billion run rate in under 200 days.

What do people use ChatGPT for most?

Practical guidance, seeking information and writing make up nearly 80% of conversations, according to OpenAI's study with NBER. About 73% of consumer messages are unrelated to work, and only 4.2% are about programming.

How often does ChatGPT recommend a specific business?

In Rank.ai's analysis of 11,726 AI answers (May to October 2026), 39.0% of ChatGPT answers to buyer questions named at least one business and 61.0% named none. When it named businesses, it named 2.03 per answer on average, and 21.7% of answers listed five or more.

Which sites does ChatGPT cite most?

In Rank.ai's data, Reddit is ChatGPT's most-cited site at 3.74% of its citations, followed by YouTube at 2.05%, with Wikipedia at 0.27%. Profound's earlier study of 680 million citations (2024 to 2025) found Wikipedia at the top of ChatGPT's sources, so the mix depends on the questions asked.

What share of AI chatbot traffic does ChatGPT have?

It depends on the measure. StatCounter puts ChatGPT at 80.48% of chatbot referral clicks in September 2026, while Similarweb puts it at about 53% of generative AI website visits in May 2026, down from about 76% a year earlier.

Sources and method

We used OpenAI's own announcements, research and pricing pages first, then reporting that quotes the company (CNBC, TechCrunch, Axios, The Verge), Pew Research Center surveys of US adults, and datasets from Similarweb, Sensor Tower, StatCounter, Adobe and Cloudflare. Third-party estimates are labelled with their source. Rank.ai's figures come from 11,726 answers collected through each model's API with web search on (May 7 to October 16, 2026) and from the loc.ai local AI index (October 2026). Every figure and link was checked on 2026-10-16.

Cite this page

You are welcome to quote these statistics. Please link to this page and to the original source named beside each number.

Citation
Rank.ai. "ChatGPT statistics (2026)." Updated October 16, 2026. https://www.rank.ai/statistics/chatgpt-statistics

Keep reading

AI search

37% to 39%of AI answers to buyer questions name at least one business (Claude 36.6%, Gemini 38.1%, ChatGPT 39.0%)

AI search statistics (2026)

93 sourced AI search statistics: how often ChatGPT, Claude and Gemini name a business, which sites they cite, AI assistant usage, AI Overviews and AI Mode, AI referral traffic, zero-click, trust, GEO adoption and local AI search.

AI search

61%of ChatGPT answers to buyer questions name no business at all; the rest usually name a list

GEO and AEO statistics (2026)

99 sourced generative engine optimization (GEO) and answer engine optimization (AEO) statistics: marketer budgets, how AI picks sources, citation patterns, what gets brands cited, AI referral traffic and conversion, and the AI visibility tool market, with Rank.ai's own data from 11,726 AI answers.

AI search

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Claude statistics (2026)

97 sourced Claude AI and Anthropic statistics: users, revenue and run-rate, funding, business customers, Claude Code, enterprise market share, model releases and benchmarks, usage research and safety, plus Rank.ai's own data on how Claude answers buyer questions next to Gemini and ChatGPT.

AI search

1B+people use the Gemini app every month, up from 400 million in May 2025

Gemini statistics (2026)

99 sourced Google Gemini statistics: Gemini app users, AI Overviews and AI Mode, tokens processed, developers, Gemini Enterprise and Workspace, models and pricing, plus Rank.ai's own data on how Gemini answers buyer questions next to Claude and ChatGPT.

AI search

780Mqueries in May 2025, growing more than 20% a month

Perplexity statistics (2026)

73 sourced Perplexity AI statistics: query volume, users and traffic, India and partnerships, revenue, valuation and funding, the publisher program, lawsuits and crawling, citations and accuracy, and pricing, plus loc.ai data on Perplexity's local business picks.

AI search

51.4%of 292 Google results pages for local service searches showed an AI Overview in October 2026

AI Overviews statistics (2026)

90 sourced Google AI Overviews and AI Mode statistics: how often AI Overviews appear by query type, industry, brand and device, click-through rate loss, users, which sources get cited and how AI Mode differs, plus Rank.ai's own scan of 292 local service results pages.

See if AI names you when customers ask who’s best.

Enter your website. In about two minutes, Rank.ai asks ChatGPT, Claude and Gemini 12 questions your customers ask and grades how often they name you.

  • Your grade out of 100How often AI names you, cites your site, and how high it ranks you.
  • Who gets namedEvery competitor in the answers, most named first.
  • The pages AI readsThe sources behind each answer.
  • Three fixesWhat to fix first, with a brief for the first page.