This page collects 73 Perplexity AI statistics, each linked to the Perplexity announcement, company statement, study or dataset it comes from. Perplexity is private and has published fewer figures since mid-2025, so newer numbers come from Sensor Tower, Similarweb and StatCounter, labelled as estimates. For the other assistants, see ChatGPT statistics, Claude statistics and Gemini statistics, and for the whole market, AI search statistics.
Rank.ai data: Perplexity in the loc.ai local index
The loc.ai local AI index asked 4 engines (Claude, Perplexity, Gemini and ChatGPT) 3 prompts for plumbers in 5 cities in October 2026: 60 answers with 460 picks and 226 distinct businesses, each checked against Google Maps through DataForSEO. Perplexity is not part of Rank.ai's larger 11,726-answer dataset.
- 5.3%of Perplexity's plumber picks had no matching Google Maps listing, against 0% for Claude, 6.6% for Gemini and 7.7% for ChatGPT.loc.ai local AI index, October 20262026
- 1,055is the median Google review count of Perplexity's picks, second to Claude (1,097) and ahead of Gemini (736) and ChatGPT (713).loc.ai local AI index, October 20262026
- 12%of all AI picks were in the Google Maps top 10, and 151 of the 226 businesses were named by one engine only. Picks averaged 4.76 to 4.83 stars.loc.ai local AI index, October 20262026
Queries
Perplexity's query counts come from its CEO, Aravind Srinivas. The latest company figure is from June 2025.
- 30 millionqueries a day in June 2025.TechCrunch2025
- 780 millionqueries in May 2025, Srinivas said at Bloomberg's Tech Summit.TechCrunch2025
- 20%+month-over-month query growth as of May 2025.TechCrunch2025
- 1 billionqueries a week was where Srinivas said Perplexity could be about a year later if that growth held. The company has not reported reaching it.TechCrunch2025
- 20 millionqueries a day in December 2024, up from 2.5 million a day at the start of that year.TechCrunch2024
- 100 millionqueries a week in October 2024.TechCrunch2024
- 250 millionqueries in July 2024.TechCrunch2024
- 500 million+queries in 2023.Perplexity, Series B announcement2024
- 3,000queries on Perplexity's first day in 2022.TechCrunch2025
Users and traffic
Perplexity has not given a monthly user count since early 2024. Traffic figures below are third-party estimates.
- Tens of millionsof people use Perplexity, according to the company in February 2026.TechCrunch2026
- 5.85%of worldwide AI chatbot referral traffic came from Perplexity in September 2026, behind ChatGPT (80.48%) and Gemini (10.91%).StatCounter, AI chatbot market share2026
- 91.7 millionvisits to perplexity.ai in Similarweb's latest reporting window to September 2026, ranking it #464 among websites worldwide (Similarweb estimate).Similarweb, perplexity.ai2026
- #8in the US AI Chatbots and Tools category on Similarweb, September 2026.Similarweb, perplexity.ai2026
- 25.13%of perplexity.ai visits come from the US, then India (8.2%), Germany (5.51%), Russia (4.79%) and France (4.27%).Similarweb, perplexity.ai2026
- 56.02%of perplexity.ai visitors are male and 43.98% female, and 25 to 34 year olds are the largest age group.Similarweb, perplexity.ai2026
- 4 minutes 19 secondsaverage visit, with 3.69 pages per visit and a 33.32% bounce rate (Similarweb, September 2026).Similarweb, perplexity.ai2026
- 71.63%of desktop visits to perplexity.ai arrive direct, with organic search second.Similarweb, perplexity.ai2026
- 291,000of the 308,400 AI referral visits to perplexity.ai in June 2025 came from ChatGPT.Similarweb, AI referral traffic winners2025
- 50%rise in Perplexity app installs around the 2025 Super Bowl, to 45,000 downloads on game day from about 30,000 a day the week before (Appfigures).TechCrunch2025
- 10 millionmonthly active users and more than 1 million app installs in January 2024.Perplexity, Series B announcement2024
- 2 millionunique visitors and 10 million visits in February 2023.TechCrunch2023
India and telecom partnerships
Perplexity grew fastest in India through a free Pro offer for Airtel customers. All app figures are Sensor Tower or Appfigures estimates reported by TechCrunch.
- 14 millionmonthly active users in India in July 2026, down 37% from the October 2025 peak after the free offer closed (Sensor Tower).TechCrunch2026
- 3.3 milliondownloads in India from February to July 2026, down more than 90% from the previous six months (Sensor Tower).TechCrunch2026
- $156,000in monthly net mobile revenue from India in July 2026, up from $34,000 in January 2025 (Appfigures).TechCrunch2026
- 19 millionmonthly active users in India in January 2026, against 180 million for ChatGPT (Sensor Tower).TechCrunch2026
- 22 millionmonthly active users in India at the October 2025 peak, up from 8.9 million in July 2025 (Sensor Tower).TechCrunch2026
- 56 milliondownloads in India while the free offer was open, more than 9 times the previous seven months (Sensor Tower).TechCrunch2026
- 360 millionAirtel customers were offered 12 months of Perplexity Pro free, normally about $200, in July 2025.TechCrunch2025
- 640%year-over-year growth in Indian monthly users in Q2 2025, to 3.7 million (Sensor Tower).TechCrunch2025
- 25+telecom partnerships worldwide in July 2025.TechCrunch2025
Revenue, valuation and funding
Perplexity does not publish revenue. These figures come from reporting by Bloomberg, The Wall Street Journal, The Information and PitchBook, as carried by TechCrunch and PYMNTS.
- $750 millionthree-year Azure cloud agreement with Microsoft, reported in January 2026.PYMNTS2026
- $400 millionin cash and equity was Perplexity's deal to power search in Snapchat (November 2025). Snap said in May 2026 the deal had ended.TechCrunch2026
- $34.5 billioncash offer for Google Chrome in August 2025, with a pledge to invest $3 billion in Chromium.TechCrunch2025
- $18 billionvaluation after a $100 million extension round in July 2025 (Bloomberg).TechCrunch2025
- $1.5 billionraised in total by August 2025, according to PitchBook estimates.TechCrunch2025
- $14 billionvaluation in late-stage talks to raise $500 million in May 2025.TechCrunch2025
- $80 millionin annual recurring revenue in January 2025, as reported.TechCrunch2025
- $34 millionin 2024 revenue, with about $65 million in cash burn (The Information).TechCrunch2025
- $8 millionin worldwide in-app revenue in Q2 2025, up 300% year over year (Sensor Tower). ChatGPT made $773 million.TechCrunch2025
- $9 billionvaluation on a $500 million round closed in December 2024 (Bloomberg).TechCrunch2024
- $50 millionin annualized revenue in October 2024, after a $3 billion valuation in summer 2024.TechCrunch2024
- $73.6 millionSeries B in January 2024, taking total funding to $100 million.Perplexity, Series B announcement2024
Publisher program
Perplexity launched a revenue-sharing program for publishers in July 2024, then added a subscription pool through its Comet browser.
- 80%of the $5 monthly Comet Plus fee goes to participating publishers.TechCrunch2025
- $5a month for Comet Plus, launched in August 2025 and included in Pro and Max plans.Perplexity, Introducing Comet Plus2025
- A dozen+more outlets joined the program in December 2024, including the Los Angeles Times, The Independent, Adweek and Lee Enterprises.TechCrunch2024
- Double-digitpercentage revenue share on multiyear deals, paid per article Perplexity serves, as reported by The Verge.TechCrunch2024
- 6launch partners in July 2024: TIME, Der Spiegel, Fortune, Entrepreneur, The Texas Tribune and WordPress.com.Perplexity, Publishers' Program2024
- 1 yearof free Enterprise Pro for every employee of a partner publisher.Perplexity, Publishers' Program2024
Lawsuits and crawling
Publishers and platforms have sued Perplexity over its use of their content, and Cloudflare documented crawling of sites that had blocked it.
- 8publishers and platforms had sued Perplexity by December 2025, including The New York Times, Chicago Tribune, News Corp, Britannica, Merriam-Webster, Nikkei, Asahi Shimbun and Reddit.TechCrunch2025
- 18 monthsof contact preceded The New York Times' December 2025 lawsuit, which followed a cease-and-desist letter on October 15, 2024.TechCrunch2025
- October 31, 2025: Amazon sent Perplexity a cease-and-desist letter over its Comet browser shopping on Amazon.TechCrunch2025
- 20 to 25 milliondaily requests came from Perplexity's declared crawler in Cloudflare's August 2025 test.Cloudflare2025
- 3 to 6 milliondaily requests came from an undeclared crawler posing as Chrome, across tens of thousands of domains.Cloudflare2025
- 2.5 millionwebsites have disallowed AI training through Cloudflare's managed robots.txt or AI crawler blocking.Cloudflare2025
- 194.8pages crawled by Perplexity for every visit it referred in July 2025, up 256.7% from 54.6 in January. OpenAI's ratio was 1,091.Cloudflare2025
Citations and accuracy
Perplexity shows numbered sources with every answer. These studies measure how many it cites, which sites, and how accurate the attribution is.
- 5.01links per Perplexity answer on average across 2,000 how-to keywords, against 10.42 for ChatGPT and 9.26 for Google AI Overviews.SE Ranking2025
- 1,980of Perplexity's 1,999 answers cited exactly five links.SE Ranking2025
- 1,310characters (257 words) is the average Perplexity answer, against 1,686 for ChatGPT.SE Ranking2025
- 25.11%of Perplexity answers cited the same domain more than once, against 71.03% for ChatGPT.SE Ranking2025
- 11.11%of Perplexity's links went to YouTube, its top-linked site.SE Ranking2025
- 25.19%of cited domains were shared by Perplexity and ChatGPT, the highest overlap of any pair of engines tested.SE Ranking2025
- 46.7%of Perplexity's top-10 cited sources were Reddit, which drew 6.6% of all its citations, in Profound's study of 680 million citations (August 2024 to June 2025).Profound2025
- 2.0%of Perplexity's citations went to YouTube, 1.0% to Gartner and 0.8% each to Yelp and LinkedIn.Profound2025
- 37%of Perplexity's answers misidentified the news article they were asked about, while the eight AI search tools tested were wrong on more than 60% of queries overall. Grok 3 was wrong 94% of the time.Columbia Journalism Review, Tow Center2025
Products and pricing
Perplexity sells Pro, Max and Enterprise plans, and it has tried ads, a browser and an agent product.
- 19AI models power Perplexity Computer, launched in February 2026 for Max subscribers.TechCrunch2026
- February 2026: Perplexity dropped advertising for a subscription-first model, after testing sponsored answers from 2024 (Financial Times).MacRumors2026
- $200a month for Perplexity Max, launched in July 2025. Enterprise Pro is $40 per person a month.TechCrunch2025
- Millionsjoined the waitlist for the Comet browser, which became free worldwide in October 2025 after launching for Max subscribers in July.TechCrunch2025
- $20a month or $200 a year for Perplexity Pro.TechCrunch2024
- November 2024: Perplexity launched ads as sponsored follow-up questions in the US, with Indeed and Whole Foods among the first brands.TechCrunch2024
What this means for businesses
- Perplexity cites about five sources per answer, so ranking among the pages it pulls from matters more than on engines that cite ten. Our AI SEO tools guide covers how to track it.
- Reddit and YouTube lead its citations. Being discussed in those places helps you appear.
- Its local picks lean to businesses with many Google reviews. See the Google reviews guide, Google review statistics and local SEO statistics.
- To compare how assistants treat your brand, competitor analysis still starts with the pages that rank. Check whether AI names your business with the free AI grade.
FAQ
How many queries does Perplexity handle?
Perplexity received 780 million queries in May 2025, about 30 million a day, and was growing more than 20% a month, CEO Aravind Srinivas said. That is up from 250 million in July 2024 and 500 million in all of 2023. The company has not published a newer total.
How many people use Perplexity?
Perplexity last gave a monthly user count in January 2024 (10 million) and described its user base as tens of millions in February 2026. Similarweb estimates 91.7 million visits to perplexity.ai in its latest reporting window to September 2026, and StatCounter puts it at 5.85% of chatbot referral traffic.
What is Perplexity's valuation?
Perplexity was valued at $18 billion after a $100 million extension in July 2025, up from $9 billion in December 2024 and $3 billion in mid-2024. PitchBook estimated it had raised about $1.5 billion by August 2025.
How does the Perplexity Publishers' Program pay?
The 2024 program shares ad revenue with partners when their content is referenced, a double-digit percentage on multiyear deals according to The Verge. Comet Plus, launched in August 2025 at $5 a month, passes 80% of its fee to participating publishers.
How many sources does Perplexity cite?
SE Ranking found Perplexity cites 5.01 links per answer on average and almost always exactly five, about half as many as ChatGPT. Profound found Reddit was its most-cited source at 6.6% of all citations.
Sources and method
We used Perplexity's own announcements first, then reporting that quotes the company or cites Bloomberg, The Information, The Wall Street Journal and PitchBook (mostly TechCrunch), then datasets and studies from Similarweb, Sensor Tower, Appfigures, StatCounter, Cloudflare, SE Ranking, Profound and the Tow Center at Columbia. Third-party estimates are labelled. The local figures come from the loc.ai local AI index (October 2026), which verified 460 AI picks against Google Maps. Every figure and link was checked on 2026-10-16.