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Free Google Business Profile audit, scored out of 100.

Paste your Google Maps link, or your business name and city. Rank.ai reads your public profile and scores it across six weighted categories, with the fixes that would raise the score.

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Method

How the score is built

Each category is scored out of 100 and weighted into the grade. These are the bars for full credit.

CategoryWeightFull credit
Profile completeness25%Name, address, phone, website, primary category, hours, description and a main photo are all filled in.
Reviews20%A 4.5 star rating, 50 reviews, and a review in the last 30 days.
Photos15%10 or more photos on the profile.
Categories15%A primary category, plus up to three secondary ones.
NAP15%Name, address and phone are all on the profile.
Posts and Q&A10%A post in the last 30 days, and questions answered.

Read from public Google Business Profile data. A category with no data is left out, and the rest are weighted up.

Your results

How to read your audit score

The grade is the weighted average of the six categories. Under it, the top five fixes are sorted by severity: high blocks the profile, medium is a strong fix, low is polish.

GradeScoreWhat it usually means
A90 to 100Complete and active. Keep reviews and posts coming, then compare map rank.
B80 to 89Strong, with one or two gaps, often secondary categories or review recency.
C70 to 79Missing fields or a thin review profile. Work the high severity fixes first.
D60 to 69Several gaps that cost visibility and clicks.
FUnder 60Basic fields are missing. Fix name, address, phone, hours and category today.

Letter grades: A from 90, B from 80, C from 70, D from 60, F below.

Checklist

Google Business Profile audit checklist

The free audit scores what public data shows. These are the 14 checks a full profile audit covers, with the ones to do by hand.

CheckWhat good looks likeFree audit
Ownership and verificationYou can sign in and manage the profile, and it shows as verified. Remove managers who have left.By hand
Duplicate listingsSearch Google Maps for your name and phone. Merge or report any second listing for the same place.By hand
Business nameYour real-world name as on your sign, with no added keywords or cities.Present: yes. Keyword stuffing: by hand
Primary and secondary categoriesThe most specific primary category for your main service, plus up to three secondaries.Yes
Address, phone and websiteAll three present and identical to your website and directories. The website link goes to the right location page.Present: yes. Matching other sites: by hand, or the weekly listings check once you add the location
HoursRegular hours on every day you open, plus holiday and special hours.Present: yes. Holiday hours: by hand
DescriptionWhat you do, for whom and where, in plain words.Present: yes. Quality: by hand
Photos10 or more real photos: exterior, interior, team and work. A main photo set.Yes
ReviewsA 4.5 star average, 50 or more reviews, and at least one in the last 30 days.Yes
Review repliesA personal reply to every review, positive and negative, within a week.By hand
PostsAn update, offer or event posted in the last 30 days.Yes
Services, products and attributesEvery core service listed; attributes such as accessibility and payment options set.By hand
Map rank around youWhere the profile ranks in Google Maps at points around the business for your main keyword.Free Maps rank checker
AI answersWhether ChatGPT, Claude and Gemini name the business when asked for the best one in your city.Free AI grade

The profile matters because customers read it before they call. In BrightLocal’s 2026 survey, 68% of consumers will only use a business rated 4 stars or more, and 74% only read reviews from the last three months; the local SEO statistics page has the rest. Google says it ranks local results on relevance, distance and prominence, and the Google Business Profile guide explains which fields feed each.

Fix the details first: the NAP consistency guide covers matching your name, address and phone everywhere, and the Google review link generator makes asking for reviews one tap. For more than one location, see multi-location SEO. The profile is one part of a full local SEO audit, which also covers your website, citations, links and map rank.

After the audit

See where the profile ranks, and who AI names instead

The audit grades the profile itself. Rank.ai also shows where it ranks on Google Maps and which businesses AI assistants name in its place.

Google Maps

See your map rank at every point around your business

Scan a 3×3, 5×5 or 7×7 grid around a location for any keyword. Each point runs its own Google Maps search, so you see where you make the map pack and where you drop out.

med spa near me

Rejuvenate Austin at the center, 7×7 grid

Best rank
2
Average
8.4
Top 3
1 of 49
Top 10
15 of 49
Top 20
20 of 49

Scan recorded Sep 25, 2026

A 7×7 Google Maps scan for “med spa near me” around Rejuvenate Austin, recorded Sep 25, 2026

AI answers

See which businesses AI names for your city

Track the questions customers ask, like “best med spa in Austin”. Every day Rank.ai asks ChatGPT, Claude and Gemini, and shows each business they name and every page they cite.

best CoolSculpting in Austin

ChatGPT’s answer, in order6 named

  1. 1Westlake Dermatology
  2. 2Synergy Plastic Surgery
  3. 3Revelus Dermatology
  4. 4Hall Plastic Surgery
  5. 5LA Longevity
  6. Rejuvenate AustinNot in this answer

Cites 7 pages, none of them yours

Claude’s answer, in order10 named

  1. 1Westlake Dermatology
  2. 2Synergy Plastic Surgery
  3. 3Revelu's Dermatology
  4. 4Hall Plastic Surgery
  5. 5LA Longevity
  6. 6Rejuvenate AustinExample

Cites rejuvenateaustin.com as source 7 of 10

Gemini’s answer, in order12 named

  1. 1Westlake Dermatology
  2. 2Synergy Plastic Surgery
  3. 3Revelus Dermatology
  4. 4Rejuvenate AustinExample
  5. 5Hall Plastic Surgery

Cites rejuvenateaustin.com as source 4 of 10

Answers recorded Sep 25, 2026

Each engine's answer to “best CoolSculpting in Austin”: who it named, in order, and whether it cites Rejuvenate Austin's site

Profile changes

Profile edits logged every day

For each location you add, Rank.ai snapshots its Business Profile daily and logs changes to its name, category, phone, website, address, hours, photos or rating.

Listings

Listings checked every week

Directories such as Yelp, Yellow Pages, Bing Places and the BBB are checked weekly for each location's name, address and phone.

Questions about the audit

What is a Google Business Profile audit?
A health check of how your business appears on Google Search and Maps: whether the profile is complete and accurate, how its reviews, photos and posts compare with what customers expect, and what to fix first. This free audit scores the public profile out of 100, and the checklist on this page covers the parts you check by hand.
What does the audit check?
Six weighted categories, each scored out of 100 and averaged into your grade: profile completeness (25%), reviews (20%), photos (15%), categories (15%), name, address and phone (15%), and posts and Q&A (10%). If Google's data has nothing for a category, it is left out and the others are weighted up.
What can I enter?
A Google Maps link to your business, such as a maps.google.com place link, a g.page link or a maps.app.goo.gl short link, or your business name and city. When a link has no place ID in it, the audit searches for the business by name.
Is my data stored?
The result is kept for one hour, so you can reopen or share it, and then deleted. Each connection can run five audits an hour.
Where does the data come from?
Public Google Business Profile data: the same fields anyone can see on your listing. The audit reads it and does not need access to your account.
Do you edit my profile for me?
No. The audit lists what to fix, like adding a description or earning more reviews, and Rank.ai never logs in to your profile.
Can Rank.ai watch my profile over time?
Yes. For each location you add, Rank.ai snapshots its Google Business Profile every day and logs changes to its name, category, phone, website, address, hours, photos or rating. With two or more locations, the changes show on the multi-location screen.
Do you check my listings on other directories?
Yes, once you add the location. Every week Rank.ai checks directories such as Yelp, Yellow Pages, Bing Places and the BBB for your name, address and phone. It does not submit or edit listings.
Can I audit a competitor's profile?
Yes. The audit reads public profile data, so it works on any business with a Google Business Profile. Running your top competitors shows where their profiles are stronger than yours.
How do I check my Google Business Profile performance?
Sign in to the Google account that manages the profile, go to your Business Profile and click Performance, then pick a date range. Google shows views, searches, calls, direction requests and website clicks, for verified profiles only. The audit grades the profile itself; Performance shows what customers did with it.
How often should I audit my Google Business Profile?
Run the free audit once a quarter and after any change: a move, a new phone number, a rebrand or new services. Profiles drift, because Google accepts suggested edits from the public, so recheck name, hours and category when anything looks off.
Can I get a white-label version of this audit?
Not today; white label is on the roadmap. Results carry the Rank.ai name.

See how often AI names your business.

Enter your website. In about two minutes, Rank.ai asks ChatGPT, Claude and Gemini 12 questions your customers ask and grades how often they name you.

  • Your grade out of 100How often AI names you, cites your site, and how high it ranks you.
  • Who gets namedEvery competitor in the answers, most named first.
  • The pages AI readsThe sources behind each answer.
  • Three fixesWhat to fix first, with a brief for the first article.