Marketing
Marketing guides
Guides to turning search traffic into customers: CRM and lead tracking, and email that gets read.

Marketing
CRM and SEO: how to connect search data to leads and revenue
Pass UTM, landing page and click ID data into HubSpot or Salesforce, import offline conversions to Google Ads, and report SEO by revenue.

Marketing
Email psychology: research-backed principles for better marketing emails
Reciprocity, social proof, loss framing, curiosity and personalization in email, with the studies behind each, examples, and the CAN-SPAM rules.
Statistics
The numbers behind these guides

Search and SEO
96.55%of pages get no organic traffic from Google
SEO statistics (2026)
Sourced SEO statistics: click-through rate by position, pages with zero traffic, organic share of traffic, AI Overviews click loss and AI referral growth.

Paid search
$294.7BGoogle advertising revenue in 2025, up from $264.6B in 2024
Google Ads statistics (2026)
Sourced Google Ads statistics: Alphabet ad revenue, CTR, CPC and conversion benchmarks by industry, healthcare ad rules and ads in AI Overviews.

Search and SEO
89.94%of worldwide search engine traffic went to Google in September 2026
Google search statistics (2026)
Sourced Google search statistics: market share, searches per year, zero-click rates, AI Overviews reach and clicks, and AI search use by age.

Search and SEO
3.8xmore backlinks for the #1 Google result than for positions 2 to 10
Backlink statistics (2026)
Backlinks in numbers: links and Google rankings, how many pages get none, link rot, link building costs, and links versus mentions in AI search.

Search and SEO
53%of mobile visits are likely abandoned if a page takes longer than 3 seconds to load
Page speed statistics (2026)
Page speed and Core Web Vitals in numbers: pass rates, bounce and abandonment by load time, conversion studies and what Google says about ranking.

Search and SEO
58.99%of worldwide web traffic came from mobile phones in September 2026
Mobile search statistics (2026)
Sourced mobile search statistics: device share of web traffic, Google's mobile search share, mobile-first indexing, smartphone ownership and local intent.
See if AI names you when customers ask who’s best.
Enter your website. In about two minutes, Rank.ai asks ChatGPT, Claude and Gemini 12 questions your customers ask and grades how often they name you.
- Your grade out of 100How often AI names you, cites your site, and how high it ranks you.
- Who gets namedEvery competitor in the answers, most named first.
- The pages AI readsThe sources behind each answer.
- Three fixesWhat to fix first, with a brief for the first page.