Roofing industry and marketing statistics (2026)

This page collects 99 roofing statistics, each linked to the government dataset, filing, survey or study it comes from, with its year and sample. Vendor figures, such as Angi and HomeAdvisor cost guides and IBISWorld estimates, are labelled as vendor data.

Market size, businesses and employment

Census counts roofing contractors under NAICS 238160. Public filings from distributors and shingle makers show where the money flows.

• $103.6Bis IBISWorld's estimate of US roofing contractor revenue in 2026, after 4.9% average yearly growth since 2021 (vendor estimate).IBISWorld, Roofing Contractors in the US: Market Size2026
• 1.3%is the revenue decline IBISWorld projects for roofing contractors in 2026 (vendor estimate).IBISWorld, Roofing Contractors in the US: Market Size2026
• $37Bin yearly sales is QXO's size for the core US and Canadian roofing market, with 3% to 5% long-term growth, citing a third-party report.QXO, Form 10-K for 2025 (SEC)2025
• $6.84Bin net sales came to QXO in 2025 after it bought Beacon on April 29, 2025, and $3.31B of that was residential roofing products.QXO, Form 10-K for 2025 (SEC)2025
• About 600branches in all 50 states serve more than 110,000 contractor customers for QXO Building Products (formerly Beacon).QXO, Form 10-K for 2025 (SEC)2025
• $4.44Bin roofing segment net sales went to Owens Corning in 2025, down 4% from $4.63B in 2024.Owens Corning, Q4 and full-year 2025 results (SEC 8-K Ex. 99.1)2025
• 80%of US roofs use asphalt shingles, per Verisk's aerial imagery data.Verisk, US Roof Claims Costs Reached Over $30 Billion in 2024 (PDF)2025
• 25,519roofing contractor establishments with paid employees operated in the US.US Census Bureau, County Business Patterns 2023, US file2023
• 215,242people worked at roofing contractor establishments in mid-March 2023.US Census Bureau, County Business Patterns 2023, US file2023
• $15.2Bin yearly payroll was paid by US roofing contractors.US Census Bureau, County Business Patterns 2023, US file2023
• 65%of roofing contractor establishments (16,661) had fewer than 5 employees.US Census Bureau, County Business Patterns 2023, US file2023
• $68.8Bin receipts was earned by 24,044 US roofing contractor firms with employees.US Census Bureau, Statistics of US Businesses 20222022
• 91%of roofing contractor firms (21,834) had fewer than 20 employees, and only 18 firms had 500 or more.US Census Bureau, Statistics of US Businesses 20222022
• $6.8Bin roofing contractor receipts made Texas the top state, ahead of Florida ($6.7B) and California ($6.0B).US Census Bureau, Statistics of US Businesses 20222022
• $9.76Bin net sales went to Beacon in 2024, up 7.1%, and residential roofing products were 49.5% of the total.Beacon Roofing Supply, Form 10-K for 2024 (SEC)2024
• 70%of the more than $35B roofing distribution market is residential, by Beacon management's estimate.Beacon Roofing Supply, Form 10-K for 2024 (SEC)2024

Wages, labor shortage and safety

BLS publishes pay and job projections for roofers, and its fatal injury census shows why roofing is one of the most dangerous jobs in the country.

• $55,440was the median yearly pay for roofers, or $26.65 an hour.BLS, Occupational Outlook Handbook: Roofers2025
• 166,900roofer jobs existed in 2025, by BLS projections data.BLS, Occupational Outlook Handbook: Roofers2025
• 5%growth in roofer jobs is projected from 2025 to 2035, faster than average, adding 8,800 jobs.BLS, Occupational Outlook Handbook: Roofers2025
• 12,000roofer job openings are projected each year, mostly to replace workers who leave.BLS, Occupational Outlook Handbook: Roofers2025
• 135,490roofers were on payrolls, with a mean wage of $58,140 a year ($27.95 an hour).BLS, OEWS Profiles: Roofers (47-2181)2025
• $37,460a year marks the lowest 10% of roofer pay, and $81,720 marks the top 10%.BLS, OEWS Profiles: Roofers (47-2181)2025
• 23,550roofers work in Florida, the most of any state, followed by California with 21,190.BLS, OEWS Profiles: Roofers (47-2181)2025
• $77,650is the mean yearly roofer wage in Illinois, the top-paying state, ahead of New Jersey ($74,380) and Massachusetts ($72,990).BLS, OEWS Profiles: Roofers, annual mean wage2025
• $85,350is the mean yearly roofer wage in Worcester, MA, the highest-paying metro area.BLS, OEWS Profiles: Roofers, annual mean wage2025
• 64.7%of employed roofers are Hispanic or Latino, compared with 20.0% of all workers.BLS, CPS Table 11: Employed people by detailed occupation2025
• 0.9%of employed roofers are women, out of 259,000 roofers counted in the household survey, which includes the self-employed.BLS, CPS Table 11: Employed people by detailed occupation2025
• 48.7roofers died per 100,000 full-time workers in 2024, the third-highest rate of any occupation and about 15 times the 3.3 rate for all workers.BLS, Rate and number of fatal work injuries in selected occupations2024
• 104roofers died from work injuries in 2024.BLS, Rate and number of fatal work injuries in selected occupations2024
• #1on OSHA's most-cited list is the construction fall protection standard (29 CFR 1926.501), in preliminary FY2026 data.OSHA, Top 10 Most Frequently Cited Standards2026
• 349,000net new workers must join US construction in 2026 to meet demand, and 456,000 in 2027.ABC, Construction Industry Must Attract 349,000 Workers in 20262026
• 36%of roofing contractors name lack of qualified workers as a top challenge (Roofing Contractor survey of subscribers, fall 2025, sample size not published).Roofing Contractor, 2026 State of the Roofing Industry Report2025
• 14%was the average labor cost increase reported by the 55% of roofing contractors who saw higher labor costs (same survey).Roofing Contractor, 2026 State of the Roofing Industry Report2025
• 5.8%roofer job growth projected for 2023 to 2033 is too little to replace the workers this trade group lost from 2013 to 2023.Harvard JCHS, Improving America's Housing 2025 (PDF)2025

What homeowners spend on roofs

Harvard's Joint Center for Housing Studies tracks remodeling spending. Angi and HomeAdvisor publish cost guides from their own project data, labelled below as vendor data.

• $519Bin yearly home improvement and repair spending is projected through mid-2027, with growth slowing to 0.5%.Harvard JCHS, Remodeling Spending Poised for Further Slowdown (LIRA)2026
• $9,609is the average roof replacement cost, ranging from an average low of $5,902 to a high of $46,000 (Angi vendor cost data, updated March 2026).Angi, How Much Does Roof Replacement Cost?2026
• $4 to $11per square foot, averaging about $7, is the cost to install a roof (HomeAdvisor vendor data, more than 30,000 customers surveyed).HomeAdvisor, Roof Installation Cost2026
• $1,174is the average roof repair cost, with a typical range of $395 to $1,967 (HomeAdvisor vendor data).HomeAdvisor, Roof Repair Cost2026
• 67.5%of an asphalt shingle roof replacement's $31,871 cost is recouped at resale ($21,501).Remodeling, Cost vs Value 2025: National2025
• 50.1%of a metal roof replacement's $51,865 cost is recouped at resale.Remodeling, Cost vs Value 2025: National2025
• 10 out of 10is the Joy Score homeowners gave new roofing, tied for the highest of any project (survey of 806 consumers).NAR and NARI, 2025 Remodeling Impact Report (PDF)2025
• 37%of Realtors recommend that sellers put on a new roof before listing (4,005 Realtor responses).NAR and NARI, 2025 Remodeling Impact Report (PDF)2025
• 43%of Realtors saw more buyer demand for new roofing over the past two years.NAR and NARI, 2025 Remodeling Impact Report (PDF)2025
• 4.15 millionroofing replacement projects were done by homeowners, at an average of $11,041 each.Harvard JCHS, Improving America's Housing 2025 (PDF)2023
• $46Bwent to roof replacements, a third of all energy-related home improvement spending.Harvard JCHS, Improving America's Housing 2025 (PDF)2023
• 15 yearsis the average roof lifespan in hail-prone states, compared with 22 years in Nevada, Arizona and Utah.Verisk, US Roof Claims Costs Reached Over $30 Billion in 2024 (PDF)2025
• 20 yearsis the life expectancy of 3-tab asphalt shingles and 30 years for architectural shingles.InterNACHI, Standard Estimated Life Expectancy Chart for HomesCurrent
• 40 to 80 yearsis the life expectancy of a metal roof, and slate lasts 60 to 150 years.InterNACHI, Standard Estimated Life Expectancy Chart for HomesCurrent

Storms, insurance and seasonality

Hail and wind drive a large share of roof replacements, and most of the work follows the storm calendar. The hail report counts are our own tabulation of NOAA's raw file.

• $5.6Bin hail claims was paid by State Farm alone in 2025, more than $600M above 2024.State Farm, State Farm Paid Over $5.6 Billion in Hail Claims in 20252025
• $1.4Bof State Farm's 2025 hail claims were in Texas, the top state, followed by Missouri, Illinois, Wisconsin and Oklahoma.State Farm, State Farm Paid Over $5.6 Billion in Hail Claims in 20252025
• 5,432major hail events (1 inch or larger) hit the US in 2025, and Texas led with 902 (Triple-I, citing NOAA SPC).Insurance Information Institute, Facts and Statistics: Hail2025
• $31Bin roof repair and replacement claim value was paid out in 2024, up nearly 30% since 2022.Verisk, US Roof Claims Costs Reached Over $30 Billion in 2024 (PDF)2024
• 25%of residential claim value in 2024 came from roof-related line items, and wind and hail drove more than half of all residential claims.Verisk, US Roof Claims Costs Reached Over $30 Billion in 2024 (PDF)2024
• 38%of US homes have roofs in moderate to poor condition, and those roofs carry 60% higher loss costs.Verisk, US Roof Claims Costs Reached Over $30 Billion in 2024 (PDF)2025
• 29%of homes with asphalt shingles have less than four years of useful roof life left.Verisk, US Roof Claims Costs Reached Over $30 Billion in 2024 (PDF)2025
• $3.8Bwent to home hail repairs from State Farm in 2024, plus $1.2B for autos.State Farm, Hail Damage Increases in 20242024
• 27billion-dollar disasters hit the US in 2024, and 17 of them were severe storms costing $46.8B combined.NOAA NCEI, Billion-Dollar Disasters Summary Stats 20242024
• 203of the 403 billion-dollar US disasters from 1980 to 2024 were severe storms, the most common type. NOAA has stopped updating this dataset.NOAA NCEI, Billion-Dollar Disasters Summary Stats 1980 to 20242024
• 9,006hail reports were logged in 2024, including 1,074 of hail 2 inches or larger.Rank.ai count from NOAA SPC hail data2024
• 64%of 2024 hail reports came in April through June, and 83% in March through July.Rank.ai count from NOAA SPC hail data2024
• 1,587hail reports came from Texas in 2024, the most of any state, ahead of Kansas (807) and Oklahoma (771).Rank.ai count from NOAA SPC hail data2024
• 42.5%of homeowners insurance property claims in 2023 were wind and hail claims.Insurance Information Institute, Facts and Statistics: Homeowners and Renters Insurance2023
• $14,747was the average wind and hail claim from 2019 to 2023, and about 1 in 35 insured homes files one each year.Insurance Information Institute, Facts and Statistics: Homeowners and Renters Insurance2023
• Q2 to Q4are the peak quarters for re-roofing sales at QXO, and Q1 brings the lowest earnings.QXO, Form 10-K for 2025 (SEC)2025

How homeowners find and choose a roofer

Referrals still lead, but search and reviews decide who gets the call. Our online review statistics and local SEO statistics cover the wider consumer research, and our guide to getting more Google reviews covers the work itself.

• 97%of consumers read reviews for local businesses, and 41% always do (BrightLocal, 1,002 US adults).BrightLocal, Local Consumer Review Survey 20262026
• 45%of consumers now use AI tools for local business recommendations, up from 6% a year earlier.BrightLocal, Local Consumer Review Survey 20262026
• 71%of consumers use Google to read local business reviews, down from 83% in 2025.BrightLocal, Local Consumer Review Survey 20262026
• 68%of consumers will only use a business rated 4 stars or higher, and 31% require 4.5 stars.BrightLocal, Local Consumer Review Survey 20262026
• 47%of consumers won't use a business with fewer than 20 reviews.BrightLocal, Local Consumer Review Survey 20262026
• 74%of consumers only care about reviews from the last three months.BrightLocal, Local Consumer Review Survey 20262026
• 89%of consumers expect business owners to respond to reviews.BrightLocal, Local Consumer Review Survey 20262026
• 74%of homeowners find a roofer through a neighbor, friend or family member, and 62% would call a roofer they have used before (Roofing Contractor and Owens Corning homeowner survey, completed October 2025, sample size not published).Roofing Contractor, The Homeowner's Roofing Journey in 20262025
• 50%of homeowners use search engines to find a roofer, and about 25% each use home services websites or social media (same survey).Roofing Contractor, The Homeowner's Roofing Journey in 20262025
• 62%of homeowners rate online reviews very or extremely important when choosing a roofer (same survey).Roofing Contractor, The Homeowner's Roofing Journey in 20262025
• 66%of homeowners would gather three quotes before hiring a roofer (same survey).Roofing Contractor, The Homeowner's Roofing Journey in 20262025
• 65%of homeowners are more likely to call a roofer who posts pricing online, down from 78% the year before (same survey).Roofing Contractor, The Homeowner's Roofing Journey in 20262025
• 39%of homeowners expect a same-day reply from a roofer, and 56% prefer a phone call (same survey).Roofing Contractor, The Homeowner's Roofing Journey in 20262025
• 46%of homeowners choosing between two roofers pick based on proven experience and roofing certifications (same survey).Roofing Contractor, The Homeowner's Roofing Journey in 20262025
• #5of the 10 riskiest scam types reported to BBB Scam Tracker in 2025 was home improvement scams, and 69.1% of people targeted lost money.BBB Institute, 2025 Scam Tracker Risk Report (PDF)2025
• $1,405was the median reported loss to home improvement scams, and $14,050 among the worst 10% of cases.BBB Institute, 2025 Scam Tracker Risk Report (PDF)2025

Rank.ai data: what AI recommends for local trades

We have not yet measured roofers. The closest trade evidence is our local AI index of plumbers in 5 US cities: 60 answers (4 engines, 3 prompts, 5 cities) with 460 picks and 226 distinct businesses, verified against Google Maps via DataForSEO. The city results are on our plumbing statistics page, and the wider picture is in our AI search statistics.

• 1 in 18plumbers picked by ChatGPT, Claude, Gemini and Perplexity had no matching Google Maps listing: 25 of 460 picks.loc.ai local AI index, October 20262026
• 12%of the AI picks were in the Google Maps top 10 for the same city.loc.ai local AI index, October 20262026
• 16 of 50plumbers in the Maps top 10 across the 5 cities were named by any AI engine.loc.ai local AI index, October 20262026
• 151 of 226plumbers were named by one engine only, and 13 were named by all four.loc.ai local AI index, October 20262026
• 4.76 to 4.83stars was the average Google rating of each engine's picks.loc.ai local AI index, October 20262026
• 713 to 1,097was the median Google review count of each engine's picks, lowest for ChatGPT and highest for Claude.loc.ai local AI index, October 20262026

Marketing spend and lead costs

Roofing has some of the most expensive search ad leads in home services. See our Google Ads statistics for cross-industry benchmarks.

• $8.33is the average cost per click for Home & Home Improvement search ads, compared with $5.42 across all industries (LocaliQ customer campaign data).LocaliQ, Search Advertising Benchmarks 20262026
• $90.92is the average cost per lead for Home & Home Improvement search ads, compared with $66.69 across all industries.LocaliQ, Search Advertising Benchmarks 20262026
• 8.05%is the average search ad conversion rate for Home & Home Improvement.LocaliQ, Search Advertising Benchmarks 20262026
• $228.15is the median cost per lead for Roofing & Gutters search ads, about 2.5 times the $90.92 home services average (LocaliQ data, April 2024 to March 2025).LocaliQ, Search Ad Benchmarks for Home Services 20252025
• $10.70is the median cost per click for Roofing & Gutters search ads, compared with $7.85 for home services.LocaliQ, Search Ad Benchmarks for Home Services 20252025
• 3.70%of Roofing & Gutters search ad clicks convert, about half the 7.33% home services average.LocaliQ, Search Ad Benchmarks for Home Services 20252025
• 5.66%is the click-through rate for Roofing & Gutters search ads, compared with 6.37% for home services.LocaliQ, Search Ad Benchmarks for Home Services 20252025
• 70%of roofing contractors advertise on social media, and 49% use Google Ads (Roofing Contractor and Owens Corning survey, 2025).Roofing Contractor, The Homeowner's Roofing Journey in 20262025
• 42%of roofing contractors advertise on home services websites, and 41% use local print (same survey).Roofing Contractor, The Homeowner's Roofing Journey in 20262025
• 11%of roofing contractors use AI search services to generate leads (same survey).Roofing Contractor, The Homeowner's Roofing Journey in 20262025
• 40%of roofing contractors use AI in their business, up from 29% in 2024 (Roofing Contractor State of the Industry survey, fall 2025).Roofing Contractor, 2026 State of the Roofing Industry Report2025
• 58%of roofing contractors use CRM software, and 54% use drones (same survey).Roofing Contractor, 2026 State of the Roofing Industry Report2025
• 78%of roofing contractors expect sales volume to rise in 2026, and 89% expect growth over the next three years (same survey).Roofing Contractor, 2026 State of the Roofing Industry Report2025

What this means for roofing contractors

• Plan marketing around the storm calendar. Most hail reports land from March to July, and re-roofing sales peak from Q2 to Q4.
• Collect recent reviews after every job. Most consumers only read reviews from the last three months and skip businesses with fewer than 20.
• Build a page for each service and town you cover. Our guides to location pages and ranking in nearby cities show how.
• Answer fast. 39% of homeowners expect a same-day reply, and most prefer a phone call.
• Check what AI says about you. In our plumber index, only 12% of AI picks were in the Maps top 10. The free AI grade shows whether ChatGPT, Claude and Gemini name your business.

Sources and method

We opened the pages ranking for "roofing statistics" and "roofing industry statistics", including Fixr's roofing industry statistics, and kept only figures we could trace to a primary source. We then added government data (Census County Business Patterns and SUSB, BLS OOH, OEWS, CPS and fatal injury census, NOAA), SEC filings from QXO, Beacon and Owens Corning, insurer and Verisk claims data, Harvard JCHS, and surveys with their sample stated: BrightLocal (1,002 US adults), NAR and NARI, Roofing Contractor and LocaliQ. Hail report counts are Rank.ai's tabulation of NOAA SPC's 1955 to 2024 hail file. Vendor cost guides are labelled. Every figure and link was checked on 2026-10-16.