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Statistics

HVAC industry and marketing statistics (2026)

95 sourced HVAC statistics: market size, equipment shipments, contractors and jobs, technician pay, homeowner costs, seasonality, how homeowners choose a contractor, AI recommendations and lead costs.

The numbers at a glance

440,900

HVACR mechanic and installer jobs in the US in 2025

BLS, 2025

11%

projected HVACR job growth from 2025 to 2035, much faster than average

BLS, 2025

$61,010

median yearly pay for HVACR mechanics and installers in May 2025

BLS OEWS, 2025

3.64M

heat pumps shipped in the US in 2025, ahead of 3.25M gas furnaces

AHRI, 2025

$159.4B

US heating and air-conditioning contractor revenue in 2026, a vendor estimate

IBISWorld, 2026

$127.74

median cost per lead for AC installation and repair search ads

LocaliQ, 2025

6%

of revenue is what HVACR contractors spend on marketing and advertising on average

ACCA, 2025

45%

of US consumers use AI tools for local business recommendations, up from 6%

BrightLocal, Local Consumer Review Survey 2026

This page collects 95 HVAC statistics, each linked to the government dataset, industry release, survey or study it comes from, with its year and sample. Vendor figures, such as Angi cost guides, ServiceTitan and Housecall Pro platform data and IBISWorld estimates, are labelled as vendor data.

Market size, businesses and employment

AHRI publishes monthly equipment shipments, and BLS projects HVACR jobs. Census counts HVAC contractors with plumbers under NAICS 238220, so those rows include plumbing firms; see our plumbing statistics for that side.

Wages and the labor shortage

BLS publishes HVACR technician pay by state, metro and industry. Contractor surveys show how hard skilled labor is to find.

What homeowners spend on heating and cooling

Harvard's Joint Center for Housing Studies tracks remodeling spending, and IRS data shows who claimed the 25C credit. Angi cost guides and ServiceTitan and Housecall Pro platform data are labelled as vendor data.

Seasonality

AHRI's monthly shipments show how strongly cooling demand peaks in early summer.

How homeowners find and choose an HVAC contractor

Reviews, Google Maps and now AI tools shape which contractor gets the call. Our local SEO statistics and online review statistics cover the consumer research in more depth, and our guide to getting more Google reviews covers the work.

Rank.ai data: what AI recommends for local trades

We have not yet measured HVAC contractors. The closest trade evidence is our local AI index of plumbers in 5 US cities, a trade Census counts alongside HVAC: 60 answers (4 engines, 3 prompts, 5 cities) with 460 picks and 226 distinct businesses, verified against Google Maps via DataForSEO. The city results are on our plumbing statistics page, and the wider picture is in our AI search statistics.

Marketing spend and lead costs

HVAC search ads cost more per lead than most industries. See our Google Ads statistics for cross-industry benchmarks and our roofing statistics for another high-cost trade.

What this means for HVAC contractors

  • Plan staffing and ad budgets around the cooling peak. Shipments roughly double from winter to June.
  • Collect recent reviews after every job. Most consumers only read reviews from the last three months and skip businesses with fewer than 20.
  • Build a page for each service and town you cover. Our guides to location pages and ranking in nearby cities show how.
  • Offer options and financing. ACCA found contractors who present four or more options close 10% more often.
  • Check what AI says about you. In our plumber index, only 12% of AI picks were in the Maps top 10. The free AI grade shows whether ChatGPT, Claude and Gemini name your business.

FAQ

How big is the HVAC industry in the US?

IBISWorld estimates US heating and air-conditioning contractor revenue at $159.4 billion in 2026 across about 120,000 businesses, a vendor estimate. Census SUSB data shows $306.3 billion in 2022 receipts for plumbing, heating and AC contractors combined.

How many HVAC technicians are there?

BLS counts 440,900 HVACR mechanic and installer jobs in 2025, with 11% growth projected to 2035 and about 40,600 openings a year. The median technician is 39.9 years old.

How much do HVAC technicians make?

The median HVACR technician earned $61,010 a year in May 2025, or $29.33 an hour. The top 10% earned $95,210 or more, and the District of Columbia paid the highest mean wage at $84,920.

Are heat pumps outselling furnaces?

Yes. AHRI data shows 3,644,596 air-source heat pumps shipped in the US in 2025 against 3,247,426 gas furnaces. Heat pumps were 47% of central AC and heat pump shipments.

How much does an HVAC lead cost?

LocaliQ's 2025 home services benchmarks put the median search ad cost per lead at $127.74 for AC installation and repair and $129.02 for heating and furnaces. Both sit well above the $90.92 home services median.

How much do HVAC contractors spend on marketing?

ACCA's study of more than 1,000 contractors found HVACR contractors spend 6% of revenue on marketing and advertising on average. Those investing at least 12% reported 9% net profit, against 5% for the rest.

Sources and method

We opened the pages ranking for "HVAC statistics" and "HVAC industry statistics", including ServiceTitan's HVAC statistics, and kept only figures we could trace to a primary source. We then added government data (Census County Business Patterns and SUSB, BLS OOH, OEWS and CPS, EIA, IRS), AHRI shipment releases, Harvard JCHS, ACCA, and surveys and platform data with their sample stated: BrightLocal (1,002 and 1,227 US adults), Housecall Pro (1,100+ homeowners), ServiceTitan (1,000+ contractors) and LocaliQ (3,211 campaigns). The plumber AI data comes from the loc.ai local AI index, October 2026. Vendor cost guides are labelled. Every figure and link was checked on 2026-10-16.

Cite this page

You are welcome to quote these statistics. Please link to this page and to the original source named beside each number.

Citation
Rank.ai. "HVAC industry and marketing statistics (2026)." Updated October 16, 2026. https://www.rank.ai/statistics/hvac-statistics

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See if AI names you when customers ask who’s best.

Enter your website. In about two minutes, Rank.ai asks ChatGPT, Claude and Gemini 12 questions your customers ask and grades how often they name you.

  • Your grade out of 100How often AI names you, cites your site, and how high it ranks you.
  • Who gets namedEvery competitor in the answers, most named first.
  • The pages AI readsThe sources behind each answer.
  • Three fixesWhat to fix first, with a brief for the first page.