The best AI visibility tool is the one that asks the engines your buyers use, with the questions they ask, often enough to see a trend, and then helps you act on the gaps. For measurement alone, Otterly has the lowest entry price of the tools below and Peec AI offers detailed source analysis; Semrush and Ahrefs suit teams already paying for those suites; Profound targets enterprises; Rank.ai suits businesses that want the articles written and published as well. Prices and engine lists below were checked on each vendor's own site in October 2026.
What to look for in an AI visibility tracker
1. Engines covered, and which ones are add-ons
The main engines are ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude and Microsoft Copilot. Many tools include three or four in the base price and charge extra for the rest. Start from where your buyers ask. For local service businesses that is usually ChatGPT, Gemini and Google; for software buyers, add Claude and Perplexity.
2. Prompt count and frequency
A prompt is one question the tool asks on a schedule. Twenty well-chosen prompts asked daily beat 500 asked once a month. Check:
- how many prompts the plan includes,
- whether each prompt runs on every engine or counts once per engine,
- how often it runs (daily or weekly),
- whether history is kept so you can see trends.
3. Mentions vs citations
A mention is your brand named in the answer. A citation is a link to a page the engine used. You want both, plus the list of competitor brands named and the domains cited. The cited pages are your to-do list: they're the pages you need to beat or get onto. Our share of voice explainer covers how to turn mentions into a comparable number.
4. Local and country support
AI answers change by location. If you sell in specific cities or countries, check whether the tool can run prompts per country or city, and on which plan. Some tools only add multi-country on higher tiers.
5. What happens after the report
A dashboard tells you where you're losing. Somebody still has to write and publish the pages that change the answer. Some tools offer recommendations, some offer AI writing agents, and some write and publish articles. Price the whole job, including the writing.
6. Pricing model
Watch for per-domain pricing, per-engine add-ons, credit systems and annual-only prices. A cheap plan with one domain and three engines can cost more than it looks once you add the engines you need.
The tools compared (as of October 2026)
Every competitor figure below was read on the vendor's own pricing or product page in October 2026. Prices change; check the linked page before you buy.
| Tool | Entry price (as of Oct 2026) | Prompts at entry | Engines at entry | Other engines | Frequency | Writes or publishes content |
|---|---|---|---|---|---|---|
| Otterly | Lite $29/mo | 15 | ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot | Gemini, AI Mode, Claude as paid add-ons | Daily | Recommendations and GEO audits on the pricing page |
| Peec AI | Starter $95/mo | 50 | Choose 3 of ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, Naver AI | Up to 13 models on Enterprise, including Claude and Perplexity | Daily | Gap analysis, recommended actions and agent actions |
| Semrush AI Visibility | $99/mo per domain, billed annually | 25 | Mentions from ChatGPT, Google AI, Gemini, Perplexity | Custom on Enterprise | Daily | Site audit for AI readiness in this toolkit |
| Ahrefs Brand Radar | Custom prompts at $50/mo and up; AI Visibility Index $199/mo | 5 prompts free on paid Ahrefs Lite | AI Overviews and AI Mode, ChatGPT, Perplexity, Copilot, Gemini | Claude available; $699/mo for all models | Daily, weekly or monthly | Not listed on the Brand Radar page |
| Profound | Free 7-day trial for brands, then custom Enterprise | 50 daily during the trial | ChatGPT, Gemini, Google AI Overviews (trial) | Up to 9 answer engines on Enterprise | Daily | An "AI Marketer" agent that researches, writes and reports |
| Rank.ai | Starter $49/mo | 5 AI questions to win | ChatGPT, Claude, Gemini | Perplexity, Grok, DeepSeek, switched on per question (uses plan credits) | Daily | 30 articles a month written and published to your site |
Otterly
Otterly's pricing as of October 2026: Lite $29 a month for 15 prompts, Standard $189 for 100, Premium $489 for 400, and custom Enterprise from 1,000 prompts. Every plan tracks ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot daily; Gemini, AI Mode and Claude are add-ons priced by plan (for example, AI Mode is $9 a month on Lite and $59 on Standard). API, MCP and agent analytics start on Standard, and annual billing takes 15% off. There's a free trial.
Good fit: a solo marketer or small team that wants daily data on the core engines for the lowest entry price.
Peec AI
Peec AI's pricing as of October 2026: Starter $95 a month for 50 prompts, Pro $245 for 150, Advanced $495 for 350, and custom Enterprise. Each plan lets you choose three models from ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI, run daily, with unlimited users. Enterprise lists up to 13 models, including Claude and Perplexity. The feature list includes source analytics, gap analysis, recommended actions and crawl insights for AI bots. Annual billing is 15% off.
Good fit: marketing and SEO teams that want detailed source and competitor analysis across several projects.
Semrush AI Visibility toolkit
Semrush's AI Visibility pricing as of October 2026: Base is $99 a month per domain, billed annually, for 25 custom prompts tracked daily, with mentions from ChatGPT, Google AI, Gemini and Perplexity, competitor analysis, prompt research and a site audit for AI readiness. It's priced as its own toolkit. Enterprise is custom.
Good fit: teams already living in Semrush who want AI data next to their SEO data.
Ahrefs Brand Radar
Ahrefs Brand Radar as of October 2026 has two parts. Custom prompts start at $50 a month, and paid Ahrefs plans include some free (5 prompts on Lite, 10 on Standard, 20 on Advanced). The AI Visibility Index, $199 a month, looks up any brand across a database Ahrefs says holds more than 462 million prompts; covering all models is $699 a month. Platforms include AI Overviews and AI Mode, ChatGPT, Perplexity, Copilot and Gemini, with Claude available. Bot analytics are free while in beta.
Good fit: Ahrefs customers, and anyone who wants to research competitors' AI visibility across a huge prompt set without writing prompts first.
Profound
Profound's pricing as of October 2026: brands get a free 7-day trial (50 prompts run daily on ChatGPT, Gemini and Google AI Overviews), then a custom Enterprise package through a demo, with up to nine answer engines tracked, SSO and SOC 2. Agencies get Agency Growth at $99 a month plus add-ons, with full client workspaces at $399 a month each. The product leads with an "AI Marketer" agent that researches, writes and reports.
Good fit: larger brands with a budget for an enterprise contract and a team to run it.
Rank.ai
Rank.ai's plans: Starter $49 a month (5 AI questions to win, 30 articles, 25 Google keywords), Growth $129 (25 questions, 80 articles, 100 keywords) and Agency $399 (100 questions, 300 articles pooled across client sites, 500 keywords). Rank.ai asks each question in ChatGPT, Claude and Gemini every day, through each engine's API with web search on, and you can switch on Perplexity, Grok or DeepSeek for any question. It records every brand named and every page cited, shows the questions competitors win, then writes the articles that answer them and publishes them to WordPress, Webflow, Shopify or Next.js sites. You choose to review first or publish on a schedule. Google keywords are checked daily on every plan, and paid plans include on-demand Google Maps scans around your location. Every new account starts with 14 days of Growth, no card.
Good fit: local and service businesses, and agencies serving them, who want the articles written and published as part of the plan.
How to choose in 15 minutes
| If you... | Start with |
|---|---|
| Want the cheapest daily tracking of the core engines | Otterly Lite |
| Need deep source and competitor analysis across projects | Peec AI |
| Already pay for Semrush | Semrush AI Visibility |
| Already pay for Ahrefs, or want to research any brand instantly | Ahrefs Brand Radar |
| Are an enterprise with a procurement process | Profound |
| Want the articles written and published, with Google keywords in the same plan | Rank.ai |
Before you buy anything, write down 20 questions your buyers ask and test them by hand in ChatGPT, Gemini and Google. Our guides on getting recommended by ChatGPT and ranking in Google AI Overviews show how. You'll learn which engines matter for your market, which fixes the shortlist.
Free ways to start
- The free AI grade puts 12 of your customers' questions to ChatGPT, Claude and Gemini and shows who gets named, no account needed.
- The AI visibility checker asks three models one buyer question at once.
- The AI Overview checker shows whether a keyword triggers an AI Overview and what it cites.
- The AI crawler checker tells you whether AI crawlers can reach your site at all.
For more on how measurement works, read our LLM visibility guide and the explainer on what generative engine optimization is. If you'd like it run for you, Rank.ai also offers done-for-you GEO.
FAQ
What is an AI visibility tracker?
An AI visibility tracker asks AI engines such as ChatGPT, Gemini and Google AI Overviews a set of questions on a schedule and records whether your brand is named and which pages are cited. Over time it shows your mention rate, citation rate and share of voice against competitors. Some trackers also suggest or produce content to close the gaps.
Is there a free AI rank tracker?
Most paid tools offer a free trial: Profound has a 7-day trial for brands, Otterly offers a free trial, and Ahrefs includes a few custom prompts in its paid plans. For a one-off check, free tools such as the Rank.ai AI grade and AI visibility checker cost nothing. Ongoing daily tracking is almost always paid.
How many prompts do I need to track?
Start with 15 to 30 questions close to a purchase: "best [service] in [city]", comparisons and pricing questions. That's enough to see where you win and lose. Add more once you're acting on the first set.
Do AI visibility tools show exactly what my customers see?
Not exactly. Answers vary by person, location, chat history and the moment of asking, and tools collect answers in different ways. Treat tracked answers as a consistent sample that shows trends, and judge progress by how rates move over weeks.
What's the difference between an AI rank tracker and a normal rank tracker?
A normal rank tracker records your position in a list of search results for a keyword. An AI rank tracker records whether an AI-written answer names you, where in the answer, and which pages it cites. Some tools, including Semrush, Ahrefs and Rank.ai, offer both.
Which AI search engines should I track?
Start with the engines your buyers use. Google's AI features and ChatGPT are the usual starting points: Google says AI Overviews has more than 2.5 billion monthly active users. Add Gemini, Claude and Perplexity if your buyers are technical or research-heavy.
