Know when ChatGPT recommends your brand. And when it recommends your competitor.

AI visibility is how often AI assistants mention or cite your brand when someone asks a question in your category. When a buyer asks ChatGPT for the best option in your market, the assistant answers with a short list of brands and, in grounded mode, a set of cited sources. If you appear in that answer, you have AI visibility. If a competitor appears instead, they are winning buyers you never see in your web analytics. An AI visibility tool measures this systematically across assistants and over time.

You define the prompts your buyers actually ask, and we run each one against ChatGPT on a daily schedule through the official API with web-search grounding enabled. Each run is parsed for brand mentions (your name plus configured aliases) and citations (URLs on your domains, including subdomains). One run is a noisy snapshot because LLM answers vary, so the metric that matters is rate based: the percentage of daily runs that mention or cite you. That trend line is your ChatGPT ranking, and the same pipeline runs across the other six surfaces.

SEO rank tracking measures your position on a results page for a keyword. AI visibility tracking measures whether you appear inside the answer itself. There is no position 1 through 10 in a ChatGPT response; you are either named or you are absent. Citations matter more than backlinks, and the query you optimize for is the full question a buyer types into an assistant rather than a short keyword. Most teams need both: classic rank tracking for Google results and AI visibility tracking for assistant answers.

Yes. Every run records which brands the assistant mentioned, so you see who gets named in your place when you are absent. Mentions roll up into share of voice: the percentage of brand mentions in your category that go to you versus each competitor, per surface and per prompt. Each mention is also classified by sentiment (neutral, positive, or competitor-comparative), so you can tell a passing reference from a recommendation.

Yes. The free checker runs one prompt across ChatGPT, Claude, and Gemini and shows whether each one mentions your brand and cites your site. No account, no card. It is a single-shot snapshot rather than a trend, so it is best for finding obvious gaps, like an assistant that has never heard of you. The paid tracker re-runs your prompts daily across all seven surfaces so the trend becomes legible.

Starter is $50/mo with 3 tracked AI prompts. Pro is $250/mo with 15 tracked AI prompts plus content generation and CMS publishing. Both are flat monthly subscriptions you can start self-serve, with no demo call and no annual contract. The Basic tier is $0 and the free checker on this page costs nothing. See the pricing page for current details.