Compared
Semrush vs Moz
Semrush is a all-in-one SEO suite; Moz is a SEO suite. This guide lines the two up dimension by dimension using only facts read from their live pages, then shows where Rank.ai covers what both leave out.
01
The short answer
Semrush, an Adobe company, is a nine-toolkit suite spanning SEO, content, local, social and advertising, with an AI visibility module tracking five engines, metered by prompts per tier. Moz, a Ziff Davis company, is the veteran SEO suite: Domain Authority, a 40-trillion-link index, keyword research, site crawls, and an AI module tracking two to three models weekly. They compete only where the categories overlap; the ledger below lines them up dimension by dimension so the differences carry the decision.
Choose Semrush when
- The largest suite: 28B keywords, 43T backlinks, nine toolkits
- Claude included in the published engine list
- Technical site audit and research database
- One vendor across SEO, ads, social and PR
Choose Moz when
- Domain Authority and Brand Authority metrics
- A 40T-link index and 1.25B-keyword research base
- Moz Local handles listings distribution
- Moz Academy and a deep learning ecosystem
02
What each product is
Semrush. Semrush, an Adobe company, is a nine-toolkit suite spanning SEO, content, local, social and advertising, with an AI visibility module tracking five engines, metered by prompts per tier. Pricing: SEO $139, Starter $199, Pro+ $299 and Advanced $549 a month billed monthly (up to 17% less annually), with 50 to 200 AI prompts tracked daily by tier and a $0 demo-project free plan.
Moz. Moz, a Ziff Davis company, is the veteran SEO suite: Domain Authority, a 40-trillion-link index, keyword research, site crawls, and an AI module tracking two to three models weekly. Pricing: Standard $99, Medium $179 and Large $299 a month (about 20% less annually) with a $49 single-site starter; extra AI prompts cost $50 per 100 and extra dashboards $20 each.
03
Dimension by dimension
Every cell below was read from the vendor’s own rendered pages (semrush.com/pricing and /features; moz.com/products/pro/pricing and /products/local), as of August 2026. Where a vendor’s public pages neither confirm nor deny a capability, the cell says so.
| Dimension | Semrush | Moz |
|---|---|---|
| AI engines | 5: ChatGPT, Perplexity, Gemini, Claude, AI Overviews | 2 (GPT, Gemini) on $99; 3 (+ AI Mode) from $179 |
| Claude coverage | Yes | Not listed |
| Tracking cadence | Daily prompt allowances by tier | Weekly for both AI prompts and rankings |
| Google rank tracking | Yes (position tracking) | Yes, weekly, across Google, Mobile, Yahoo, Bing |
| Local / map tracking | Local toolkit; geo-grid not stated publicly | Moz Local (separate listings product) |
| Content output | SEO-ready article generation from a brief | AI Content Briefs, 2 to 50/mo |
| CMS publishing | Not enumerated publicly | No |
| API / MCP | MCP from Starter; API on the $549 tier | Moz API (separate product); no MCP listed |
| Entry price | $0 demo project; paid from $139/mo | $49/mo single-site plan |
Sources: semrush.com/pricing and /features; moz.com/products/pro/pricing and /products/local. Rendered in a browser, August 2026. Deeper one-on-one guides: Rank.ai vs Semrush and Rank.ai vs Moz.
04
What both leave out
Open questions on each side, from the same rendered pages. Semrush: aI visibility is one metered module inside a big suite; grok and DeepSeek absent from the published list; white-labeling is a $20/mo add-on. Moz: claude and Perplexity absent from the tracked models; weekly cadence on both AI and rank tracking; content output stops at briefs.
Rank.ai is built for the loop that usually falls between these two products. It puts your market’s buying questions to seven AI engines every day, ChatGPT, Claude, Gemini, Perplexity, Grok, Google AI Overviews and DeepSeek, three samples per engine, and records every answer with the brands named and the sources cited. It checks your Google rankings daily on every plan and scans a geo-grid of your Google Maps rank across your service area. And it finishes the job: the article pipeline researches, writes and publishes the missing pages into WordPress, Webflow, Shopify or WordPress.com with your approval, 10 a month included on the $0 plan.
05
Frequently asked
What is the core difference between Semrush and Moz?
How does Semrush's pricing compare to Moz's?
Which AI engines does each cover?
Who should pick Semrush?
Who should pick Moz?
Is there a third option?
The third option starts at $0
Rank.ai’s free plan publishes 10 articles a month to your site, tracks 3 Google keywords daily and needs no card. Run it while you evaluate Semrush and Moz, and compare the recorded output.
