Compared
Profound vs Moz
Profound is a enterprise AEO platform; Moz is a SEO suite. This guide lines the two up dimension by dimension using only facts read from their live pages, then shows where Rank.ai covers what both leave out.
01
The short answer
Profound is an enterprise answer engine optimization platform: AI visibility tracking, Agent Analytics for AI bot traffic, and marketing Agents that generate and publish AEO content into CMSs. Moz, a Ziff Davis company, is the veteran SEO suite: Domain Authority, a 40-trillion-link index, keyword research, site crawls, and an AI module tracking two to three models weekly. They compete only where the categories overlap; the ledger below lines them up dimension by dimension so the differences carry the decision.
Choose Profound when
- Agent Analytics covers unlimited domains on every tier
- Enterprise customer base: MongoDB, WHOOP, Ramp and others
- CMS publishing across ten platforms
- Free weekly industry leaderboard (Profound Index)
Choose Moz when
- Domain Authority and Brand Authority metrics
- A 40T-link index and 1.25B-keyword research base
- Moz Local handles listings distribution
- Moz Academy and a deep learning ecosystem
02
What each product is
Profound. Profound is an enterprise answer engine optimization platform: AI visibility tracking, Agent Analytics for AI bot traffic, and marketing Agents that generate and publish AEO content into CMSs. Pricing: Starter $99 a month tracks ChatGPT only with no exports; Growth $399 tracks three engines; Claude, Gemini, Grok, DeepSeek, the API and SSO require a custom Enterprise package.
Moz. Moz, a Ziff Davis company, is the veteran SEO suite: Domain Authority, a 40-trillion-link index, keyword research, site crawls, and an AI module tracking two to three models weekly. Pricing: Standard $99, Medium $179 and Large $299 a month (about 20% less annually) with a $49 single-site starter; extra AI prompts cost $50 per 100 and extra dashboards $20 each.
03
Dimension by dimension
Every cell below was read from the vendor’s own rendered pages (tryprofound.com/pricing, /integrations, /profound-index; moz.com/products/pro/pricing and /products/local), as of August 2026. Where a vendor’s public pages neither confirm nor deny a capability, the cell says so.
| Dimension | Profound | Moz |
|---|---|---|
| AI engines | 1 on $99, 3 on $399, up to 9 on Enterprise | 2 (GPT, Gemini) on $99; 3 (+ AI Mode) from $179 |
| Claude coverage | Enterprise only | Not listed |
| Tracking cadence | Prompt tracking by plan allowance | Weekly for both AI prompts and rankings |
| Google rank tracking | No rank tracker (GSC integration only) | Yes, weekly, across Google, Mobile, Yahoo, Bing |
| Local / map tracking | None | Moz Local (separate listings product) |
| Content output | Agents metered in credits (100 to 400/mo) | AI Content Briefs, 2 to 50/mo |
| CMS publishing | Yes: Webflow, WordPress, Contentful, Sanity, AEM + | No |
| API / MCP | API Enterprise-only; hosted MCP server | Moz API (separate product); no MCP listed |
| Entry price | $99/mo (ChatGPT only) | $49/mo single-site plan |
Sources: tryprofound.com/pricing, /integrations, /profound-index; moz.com/products/pro/pricing and /products/local. Rendered in a browser, August 2026. Deeper one-on-one guides: Rank.ai vs Profound and Rank.ai vs Moz.
04
What both leave out
Open questions on each side, from the same rendered pages. Profound: claude and Gemini tracking wait behind an Enterprise contract; no Google rank tracker and no local surface; exports read None on the $99 plan. Moz: claude and Perplexity absent from the tracked models; weekly cadence on both AI and rank tracking; content output stops at briefs.
Rank.ai is built for the loop that usually falls between these two products. It puts your market’s buying questions to seven AI engines every day, ChatGPT, Claude, Gemini, Perplexity, Grok, Google AI Overviews and DeepSeek, three samples per engine, and records every answer with the brands named and the sources cited. It checks your Google rankings daily on every plan and scans a geo-grid of your Google Maps rank across your service area. And it finishes the job: the article pipeline researches, writes and publishes the missing pages into WordPress, Webflow, Shopify or WordPress.com with your approval, 10 a month included on the $0 plan.
05
Frequently asked
What is the core difference between Profound and Moz?
How does Profound's pricing compare to Moz's?
Which AI engines does each cover?
Who should pick Profound?
Who should pick Moz?
Is there a third option?
The third option starts at $0
Rank.ai’s free plan publishes 10 articles a month to your site, tracks 3 Google keywords daily and needs no card. Run it while you evaluate Profound and Moz, and compare the recorded output.
