Profound vs Moz

Profound is an enterprise answer engine optimization platform: AI visibility tracking, Agent Analytics for AI bot traffic, and marketing Agents that generate and publish AEO content into CMSs. Moz, a Ziff Davis company, is the veteran SEO suite: Domain Authority, a 40-trillion-link index, keyword research, site crawls, and an AI module tracking two to three models weekly. They compete only where the categories overlap, and the chapters below walk every dimension a buyer would price: which AI engines each can see, how the tracking actually meters, what each produces on the content side, what surrounds the core product, and the full published tier lists.

Profound is the enterprise name in answer engine optimization, with customer stories from MongoDB, WHOOP, Statsig, Ramp and Airbyte, and logos like US Bank and Mejuri on its pricing page. The platform tracks brand visibility in AI answers, attributes AI bot traffic across unlimited domains through CDN integrations (Cloudflare, Vercel, Akamai, Fastly), and runs marketing Agents that generate AEO content in a node-based workflow builder. Its free public surface is the Profound Index, a weekly leaderboard across 50+ industries built on 1.5B+ real user prompts.

Pricing model. Starter $99 a month tracks ChatGPT only with 50 prompts and no exports; Growth $399 tracks three engines with 100 prompts and CSV/JSON exports; Claude, Gemini, Grok, DeepSeek, Copilot, AI Mode, the API and SSO require a custom Enterprise package. Yearly billing gives two months free.

Moz was the first name in SEO software and remains one of the most trusted, now a Ziff Davis company, with Domain Authority and Brand Authority as industry-standard metrics, a link index past 40 trillion links, a 1.25B-keyword research base, and Moz Academy behind it. Moz Pro carries the suite: keyword research, competitive research, site crawls up to 1.25M pages a week, weekly rank tracking, and a new AI and GEO feature set with visibility dashboards, prompt tracking, citations data and content briefs. Moz Local and STAT sell separately for listings management and enterprise SERP tracking.

Pricing model. Standard $99, Medium $179 and Large $299 a month (20% off yearly: $79, $143, $239), with a $49 single-site starter plan; extra AI prompts cost $50 per 100, extra dashboards $20 each, and add-on seats $49 per user.

Profound. Engine access is the tier ladder: the $99 Starter is ChatGPT tracking only, the $399 Growth adds Perplexity and Google AI Overviews for three total, and the Enterprise capability list reads ChatGPT, Perplexity, Google AI Mode, Google Gemini, Microsoft Copilot, Grok, DeepSeek, Anthropic Claude and Google AI Overviews, up to nine. Claude, Gemini, Grok and DeepSeek coverage all require the Enterprise conversation.

Moz. The tracked AI models are GPT and Gemini on the $99 Standard plan, with Google AI Mode joining from the $179 Medium plan, three models at most. Claude, Perplexity, Grok and DeepSeek appear nowhere in the tracked-model lists on the Moz Pro pricing page.

Summarized: Profound reads 1 on $99, 3 on $399, up to 9 on Enterprise; Moz reads 2 (GPT, Gemini) on $99; 3 (+ AI Mode) from $179. On Claude specifically, Profound: enterprise only; Moz: not listed.

Profound. Tracking is prompt-based: 50 prompts on Starter, 100 on Growth with 9,000 responses monthly, custom above. Agent Analytics is the standout surface, attributing AI bot and agent traffic on your own domains through CDN integrations, on every tier with unlimited domains.

Moz. Both halves of tracking run weekly: AI prompt tracking frequency reads weekly on every tier, and the rank tracker checks each keyword weekly across Google US and international, Google Mobile, Yahoo and Bing, with 300 to 3,000 keywords by tier. AI citations data and prompt suggestions ship on every tier, and extra prompts are $50 per 100.

Profound. Content runs through Agents: workflow templates like blogpost generation, AEO-optimized FAQ generation and schema markup, metered in credits consumed each time an Agent runs, 100 a month on Starter and 400 on Growth. Output publishes through CMS integrations covering Webflow, WordPress, Contentful, Sanity, Adobe Experience Manager, Drupal, Framer, Payload, Basehub and Directus.

Moz. Content output is AI Content Briefs: 2 a month on Standard, 10 on Medium, 50 on Large. There is no article writer and no CMS publishing; briefs hand off to your writers.

Profound. There is no Google rank tracker and no local surface: no Maps or Local Pack tracking, no geo-grid, no GBP monitoring on any public page. Google Search Console integrates for traditional-search reporting beside the AI data.

Moz. Moz Pro carries the classic research stack with Domain Authority at its center, plus site crawls to 1.25M pages a week and an On-Page Grader. Local is a separate product, Moz Local, which syncs listings to directories; its pricing did not render dollar figures when checked, and no geo-grid appears on the Moz Pro page.

Profound. The API is Enterprise-only per the pricing matrix, exports are locked out of Starter (CSV/JSON from Growth up), SSO is Enterprise, and a hosted MCP server is documented at docs.tryprofound.com. Looker and G2 integrations appear on the integrations page.

Moz. The Moz API sells separately with its own flexible pricing, and no MCP server is listed. Branded reports and report templates arrive on the Large tier, and MozBar Premium ships with every plan.

Every cell below was read from the vendors’ own rendered pages as of August 2026. Where a vendor’s public pages neither confirm nor deny a capability, the cell says so.