Compared
Otterly vs Moz
Otterly is a AI search monitoring; Moz is a SEO suite. This guide lines the two up dimension by dimension using only facts read from their live pages, then shows where Rank.ai covers what both leave out.
01
The short answer
Otterly monitors AI search on four base engines with audits and recommendations: mentions, sentiment, citations, a crawlability checker and prompt research. Moz, a Ziff Davis company, is the veteran SEO suite: Domain Authority, a 40-trillion-link index, keyword research, site crawls, and an AI module tracking two to three models weekly. They compete only where the categories overlap; the ledger below lines them up dimension by dimension so the differences carry the decision.
Choose Otterly when
- Copilot coverage in the base plan
- Gartner Cool Vendor for AI in Marketing 2025
- Metered API and MCP from the $189 tier
- ChatGPT Ads and Shopping tracking
Choose Moz when
- Domain Authority and Brand Authority metrics
- A 40T-link index and 1.25B-keyword research base
- Moz Local handles listings distribution
- Moz Academy and a deep learning ecosystem
02
What each product is
Otterly. Otterly monitors AI search on four base engines with audits and recommendations: mentions, sentiment, citations, a crawlability checker and prompt research. Pricing: Lite $29, Standard $189 and Premium $489 a month with four engines included; Claude costs $29 to $439 a month extra by tier, Gemini and AI Mode $9 to $149 each.
Moz. Moz, a Ziff Davis company, is the veteran SEO suite: Domain Authority, a 40-trillion-link index, keyword research, site crawls, and an AI module tracking two to three models weekly. Pricing: Standard $99, Medium $179 and Large $299 a month (about 20% less annually) with a $49 single-site starter; extra AI prompts cost $50 per 100 and extra dashboards $20 each.
03
Dimension by dimension
Every cell below was read from the vendor’s own rendered pages (otterly.ai, /pricing, /features; moz.com/products/pro/pricing and /products/local), as of August 2026. Where a vendor’s public pages neither confirm nor deny a capability, the cell says so.
| Dimension | Otterly | Moz |
|---|---|---|
| AI engines | 4 included (ChatGPT, AIO, Perplexity, Copilot); Claude, Gemini, AI Mode as add-ons | 2 (GPT, Gemini) on $99; 3 (+ AI Mode) from $179 |
| Claude coverage | Add-on, $29 to $439/mo | Not listed |
| Tracking cadence | Daily | Weekly for both AI prompts and rankings |
| Google rank tracking | None | Yes, weekly, across Google, Mobile, Yahoo, Bing |
| Local / map tracking | None | Moz Local (separate listings product) |
| Content output | Audits and recommendations | AI Content Briefs, 2 to 50/mo |
| CMS publishing | No | No |
| API / MCP | API and MCP from the $189 tier, metered | Moz API (separate product); no MCP listed |
| Entry price | $29/mo | $49/mo single-site plan |
Sources: otterly.ai, /pricing, /features; moz.com/products/pro/pricing and /products/local. Rendered in a browser, August 2026. Deeper one-on-one guides: Rank.ai vs Otterly and Rank.ai vs Moz.
04
What both leave out
Open questions on each side, from the same rendered pages. Otterly: claude, Gemini and AI Mode are paid add-ons; grok and DeepSeek absent from all lists; no content writer and no CMS publishing. Moz: claude and Perplexity absent from the tracked models; weekly cadence on both AI and rank tracking; content output stops at briefs.
Rank.ai is built for the loop that usually falls between these two products. It puts your market’s buying questions to seven AI engines every day, ChatGPT, Claude, Gemini, Perplexity, Grok, Google AI Overviews and DeepSeek, three samples per engine, and records every answer with the brands named and the sources cited. It checks your Google rankings daily on every plan and scans a geo-grid of your Google Maps rank across your service area. And it finishes the job: the article pipeline researches, writes and publishes the missing pages into WordPress, Webflow, Shopify or WordPress.com with your approval, 10 a month included on the $0 plan.
05
Frequently asked
What is the core difference between Otterly and Moz?
How does Otterly's pricing compare to Moz's?
Which AI engines does each cover?
Who should pick Otterly?
Who should pick Moz?
Is there a third option?
The third option starts at $0
Rank.ai’s free plan publishes 10 articles a month to your site, tracks 3 Google keywords daily and needs no card. Run it while you evaluate Otterly and Moz, and compare the recorded output.
