Moz vs Scrunch AI

Moz, a Ziff Davis company, is the veteran SEO suite: Domain Authority, a 40-trillion-link index, keyword research, site crawls, and an AI module tracking two to three models weekly. Scrunch monitors AI visibility and optimizes what AI agents see: prompt tracking with citations and sentiment, site audits of how AI consumes your pages, and an enterprise Agent Experience Platform. They compete only where the categories overlap, and the chapters below walk every dimension a buyer would price: which AI engines each can see, how the tracking actually meters, what each produces on the content side, what surrounds the core product, and the full published tier lists.

Moz was the first name in SEO software and remains one of the most trusted, now a Ziff Davis company, with Domain Authority and Brand Authority as industry-standard metrics, a link index past 40 trillion links, a 1.25B-keyword research base, and Moz Academy behind it. Moz Pro carries the suite: keyword research, competitive research, site crawls up to 1.25M pages a week, weekly rank tracking, and a new AI and GEO feature set with visibility dashboards, prompt tracking, citations data and content briefs. Moz Local and STAT sell separately for listings management and enterprise SERP tracking.

Pricing model. Standard $99, Medium $179 and Large $299 a month (20% off yearly: $79, $143, $239), with a $49 single-site starter plan; extra AI prompts cost $50 per 100, extra dashboards $20 each, and add-on seats $49 per user.

Scrunch splits into two connected products, trusted by 500+ brands and agencies by its own count. The monitoring side tracks how your brand shows up in AI answers with citations, sentiment, personas, funnel stages and query fan-out. The agent side is more unusual: site maps of how AI consumes your site, AI agent and bot traffic analytics, and at the enterprise level AXP, the Agent Experience Platform, which delivers an optimized experience to AI agents crawling you. A 30-second AI audit and a 7-day free trial front the funnel.

Pricing model. Core is $250 a month after a 7-day trial with 125 prompts on four LLMs, one country and one page optimization a month; Enterprise is custom and unlocks nine LLMs, AXP, API access, Looker, MCP and SSO.

Moz. The tracked AI models are GPT and Gemini on the $99 Standard plan, with Google AI Mode joining from the $179 Medium plan, three models at most. Claude, Perplexity, Grok and DeepSeek appear nowhere in the tracked-model lists on the Moz Pro pricing page.

Scrunch AI. Core supports four LLMs: ChatGPT, Perplexity, Google AI Overviews and Copilot. The nine-LLM list, adding Claude, Gemini, Meta AI, Google AI Mode and Grok, appears only under Enterprise, and DeepSeek appears on neither list.

Summarized: Moz reads 2 (GPT, Gemini) on $99; 3 (+ AI Mode) from $179; Scrunch AI reads 4 on Core (ChatGPT, Perplexity, AIO, Copilot); 9 on Enterprise. On Claude specifically, Moz: not listed; Scrunch AI: enterprise only.

Moz. Both halves of tracking run weekly: AI prompt tracking frequency reads weekly on every tier, and the rank tracker checks each keyword weekly across Google US and international, Google Mobile, Yahoo and Bing, with 300 to 3,000 keywords by tier. AI citations data and prompt suggestions ship on every tier, and extra prompts are $50 per 100.

Scrunch AI. Tracking runs on unique prompts (125 on Core, custom above) with query fan-out, funnel stages, citations and sources, sentiment analysis and prompt management, across one country, two languages and three personas on Core. AI Search Trends covers three topics on Core.

Moz. Content output is AI Content Briefs: 2 a month on Standard, 10 on Medium, 50 on Large. There is no article writer and no CMS publishing; briefs hand off to your writers.

Scrunch AI. Content generation is graded Basic on Core and Advanced on Enterprise, with one page optimization a month on Core and custom volumes above. There is no CMS publishing on the page; the emphasis is optimizing existing pages for AI consumption.

Moz. Moz Pro carries the classic research stack with Domain Authority at its center, plus site crawls to 1.25M pages a week and an On-Page Grader. Local is a separate product, Moz Local, which syncs listings to directories; its pricing did not render dollar figures when checked, and no geo-grid appears on the Moz Pro page.

Scrunch AI. There is no Google organic rank tracking and no local surface. Site audits (5 a month on Core) analyze how AI consumes your pages, with site maps covering 25 pages on Core, a technical-AI surface, separate from rankings.

Moz. The Moz API sells separately with its own flexible pricing, and no MCP server is listed. Branded reports and report templates arrive on the Large tier, and MozBar Premium ships with every plan.

Scrunch AI. Data access concentrates in Enterprise: Looker Studio access, query API access, advanced API access, MCP access (custom) and CLI access all read dash on Core. AI agent and bot traffic analytics ship on both tiers, and Google SSO is standard with SAML/OIDC on Enterprise.

Every cell below was read from the vendors’ own rendered pages as of August 2026. Where a vendor’s public pages neither confirm nor deny a capability, the cell says so.