Whitespark vs Scrunch AI

Whitespark sells local SEO as separate tools: a Google and Bing rank tracker, ranking grids, the Citation Finder, Reputation Builder and a managed Listings Service, each with its own price. Scrunch monitors AI visibility and optimizes what AI agents see: prompt tracking with citations and sentiment, site audits of how AI consumes your pages, and an enterprise Agent Experience Platform. They compete only where the categories overlap, and the chapters below walk every dimension a buyer would price: which AI engines each can see, how the tracking actually meters, what each produces on the content side, what surrounds the core product, and the full published tier lists.

Whitespark built its name on citations, and its pricing page is explicit about the model: the software and services are sold individually, with no forced bundling. The catalog spans the Local Rank Tracker (Local Packs, Maps and organic on Google and Bing), Local Ranking Grids up to 225 points, the Local Citation Finder, Reputation Builder, a $1-per-location Local Platform for GBP management, and services: a managed Listings Service sold as one-time packages, a Yext replacement service, and full SEO engagements.

Pricing model. Per tool: Local Platform $1 a month per location, ranking grids from $10, rank tracker $14 to $200, Citation Finder $33 to $149, Reputation Builder $79 per location; Listings Service one-time packages from $20 to $999 and SEO services $499 to $1,999 a month.

Scrunch splits into two connected products, trusted by 500+ brands and agencies by its own count. The monitoring side tracks how your brand shows up in AI answers with citations, sentiment, personas, funnel stages and query fan-out. The agent side is more unusual: site maps of how AI consumes your site, AI agent and bot traffic analytics, and at the enterprise level AXP, the Agent Experience Platform, which delivers an optimized experience to AI agents crawling you. A 30-second AI audit and a 7-day free trial front the funnel.

Pricing model. Core is $250 a month after a 7-day trial with 125 prompts on four LLMs, one country and one page optimization a month; Enterprise is custom and unlocks nine LLMs, AXP, API access, Looker, MCP and SSO.

Whitespark. No AI answer engine appears anywhere on Whitespark's public surfaces: the rank tracker page covers Local Packs, Maps and organic results in Google and Bing on desktop and mobile, and neither the pricing page nor the tracker page mentions ChatGPT, Claude, Gemini or any other assistant.

Scrunch AI. Core supports four LLMs: ChatGPT, Perplexity, Google AI Overviews and Copilot. The nine-LLM list, adding Claude, Gemini, Meta AI, Google AI Mode and Grok, appears only under Enterprise, and DeepSeek appears on neither list.

Summarized: Whitespark reads none on any surface; Scrunch AI reads 4 on Core (ChatGPT, Perplexity, AIO, Copilot); 9 on Enterprise. On Claude specifically, Whitespark: no; Scrunch AI: enterprise only.

Whitespark. The Local Rank Tracker follows Google and Bing rankings with white-label reporting via unique share URLs, and agencies can serve reports from a custom domain such as rankings.yoursite.com. Local Ranking Grids run the map-grid measurement as a separate product from $10 a month, up to 225 points per scan.

Scrunch AI. Tracking runs on unique prompts (125 on Core, custom above) with query fan-out, funnel stages, citations and sources, sentiment analysis and prompt management, across one country, two languages and three personas on Core. AI Search Trends covers three topics on Core.

Whitespark. There is no self-serve content product; writing appears only inside SEO Services engagements, which the pricing page lists at $499 to $1,999 a month, done by their team.

Scrunch AI. Content generation is graded Basic on Core and Advanced on Enterprise, with one page optimization a month on Core and custom volumes above. There is no CMS publishing on the page; the emphasis is optimizing existing pages for AI consumption.

Whitespark. Citations are the flagship: the Citation Finder discovers directories and audits NAP consistency, and the Listings Service has an in-house team doing one-time cleanup and submission from $20 to $999, with the citations owned once built. Reputation Builder monitors 100+ review sites and runs branded review requests over email, SMS and tablet or kiosk modes at $79 per month per location.

Scrunch AI. There is no Google organic rank tracking and no local surface. Site audits (5 a month on Core) analyze how AI consumes your pages, with site maps covering 25 pages on Core, a technical-AI surface, separate from rankings.

Whitespark. Neither the pricing page nor the rank tracker page mentions an API or an MCP server. Reporting depth comes through the white-label share URLs and custom domains on agency plans.

Scrunch AI. Data access concentrates in Enterprise: Looker Studio access, query API access, advanced API access, MCP access (custom) and CLI access all read dash on Core. AI agent and bot traffic analytics ship on both tiers, and Google SSO is standard with SAML/OIDC on Enterprise.

Every cell below was read from the vendors’ own rendered pages as of August 2026. Where a vendor’s public pages neither confirm nor deny a capability, the cell says so.