Peec AI vs Otterly

Peec AI is AI search analytics for marketing teams: visibility, position and sentiment tracked daily, prompt suggestions from search volume, and reporting through CSV, Looker and MCP. Otterly monitors AI search on four base engines with audits and recommendations: mentions, sentiment, citations, a crawlability checker and prompt research. They compete only where the categories overlap, and the chapters below walk every dimension a buyer would price: which AI engines each can see, how the tracking actually meters, what each produces on the content side, what surrounds the core product, and the full published tier lists.

Peec AI is a focused AI search analytics platform out of Europe, trusted by 3,000+ marketing teams by its own count with logos like Zalando, Squarespace, Hugo Boss and Wix on its pricing page, and a 4.9 G2 rating in its footer. The product tracks brand visibility, position and sentiment in AI answers daily, suggests prompts from search volume data, analyzes sources and citations, and runs an agency partner program with separate bundle pricing.

Pricing model. Starter $95, Pro $245 and Advanced $495 a month, each including three of six selectable models, with extra models $30 to $140 a month by tier and 15% off annually; Enterprise is custom and unlocks all models including Claude and DeepSeek.

Otterly is an AI search monitoring tool with real credentials: a Gartner Cool Vendor for AI in Marketing in 2025, a 4.8 rating badge, and 30,000+ marketing professionals by its own count, with Roche, Opera and BenQ among the logos on its pricing page. The surface covers brand mentions, sentiment and citations tracked daily, a Brand Visibility Index, domain citation tracking updated weekly, AI prompt research, a crawlability checker, content audits with specific improvement recommendations, and ChatGPT Ads and Shopping tracking.

Pricing model. Lite $29, Standard $189 and Premium $489 a month with 15% off annually and four engines included on every tier; Claude costs $29 to $439 a month extra by tier, Gemini and Google AI Mode $9 to $149 each, and Enterprise starts from $1,000 a month.

Peec AI. Six models are selectable on the paid tiers: ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Perplexity and Gemini, and every tier reads choose three of them. A fourth model is a paid add-on at $30, $70 or $140 a month by tier. Enterprise opens all models and adds Claude Sonnet 4, GPT 5 Search, DeepSeek, Qwen and Mistral via API, up to 11; Grok appears nowhere on the public pages.

Otterly. Four engines are included on every tier, verbatim from the pricing cards: ChatGPT, Google AI Overviews, Perplexity and MS Copilot. Claude, Google AI Mode and Gemini are sold as add-ons, with Claude at $29, $109 or $439 a month by tier and Gemini and AI Mode at $9, $59 or $149 each; Grok and DeepSeek appear on neither list.

Summarized: Peec AI reads 3 of 6 per tier (ChatGPT, AI Mode, AIO, Copilot, Perplexity, Gemini); 11 on Enterprise; Otterly reads 4 included (ChatGPT, AIO, Perplexity, Copilot); Claude, Gemini, AI Mode as add-ons. On Claude specifically, Peec AI: enterprise only; Otterly: add-on, $29 to $439/mo.

Peec AI. Every prompt executes once every 24 hours per their FAQ, with visibility, position and sentiment recorded, plus competitive benchmarking and prompt-volume estimation. Projects and countries meter by tier: one project and one country on Starter, five projects and three countries on Advanced.

Otterly. Prompt runs are daily on every tier, 15 prompts on Lite up to 400 on Premium, with extra prompts at $99 per 100 on the upper tiers. Domain Citation Tracking refreshes weekly per the features page, and sentiment classification tags mentions as enthusiastic, with caveats, or dismissed.

Peec AI. Peec ships strategy recommendations drawn from citation data, for example suggesting a G2 profile or a subreddit the engines cite. There is no article writer and no CMS publishing surface on its public pages; acting on the recommendations stays with your team.

Otterly. The optimization surface is audit and advice: a content audit that produces specific improvements, a crawlability checker, prompt research and recommendations. There is no long-form writer and no CMS publishing anywhere on the public pages, so the output is a to-do list for your team.

Peec AI. There is no classic-Google organic rank tracking and no local surface: no Maps, no geo-grid, no GBP tooling anywhere on the public pages. The product's entire surface is AI search analytics.

Otterly. There is no Google organic rank tracker and no local surface of any kind on the public pages; the product's scope is AI search.

Peec AI. MCP access is checked on every tier, CSV export is a homepage feature, the Looker Studio connector starts on the $495 Advanced tier, and the REST API is Enterprise-only. The homepage promotes connecting Peec to Claude, Cursor and n8n through MCP and API.

Otterly. API and MCP access ship from the $189 Standard tier, metered at 2,000 requests a month each (5,000 on Premium), with a Google Looker Studio connector on the same tiers and CSV exports on every tier.

Every cell below was read from the vendors’ own rendered pages as of August 2026. Where a vendor’s public pages neither confirm nor deny a capability, the cell says so.