Moz vs BrightEdge

Moz, a Ziff Davis company, is the veteran SEO suite: Domain Authority, a 40-trillion-link index, keyword research, site crawls, and an AI module tracking two to three models weekly. BrightEdge is an enterprise SEO and AEO suite: Data Cube X research, AI Hyper Cube demand intelligence over ChatGPT and Google AI Overviews, Autopilot optimizations and Amazon rankings. They compete only where the categories overlap, and the chapters below walk every dimension a buyer would price: which AI engines each can see, how the tracking actually meters, what each produces on the content side, what surrounds the core product, and the full published tier lists.

Moz was the first name in SEO software and remains one of the most trusted, now a Ziff Davis company, with Domain Authority and Brand Authority as industry-standard metrics, a link index past 40 trillion links, a 1.25B-keyword research base, and Moz Academy behind it. Moz Pro carries the suite: keyword research, competitive research, site crawls up to 1.25M pages a week, weekly rank tracking, and a new AI and GEO feature set with visibility dashboards, prompt tracking, citations data and content briefs. Moz Local and STAT sell separately for listings management and enterprise SERP tracking.

Pricing model. Standard $99, Medium $179 and Large $299 a month (20% off yearly: $79, $143, $239), with a $49 single-site starter plan; extra AI prompts cost $50 per 100, extra dashboards $20 each, and add-on seats $49 per user.

BrightEdge positions itself as the #1 AI-powered SEO and AEO platform for the enterprise, unifying both in one workflow with shared data, reporting, security and governance. Its anchors are Data Cube X, a proprietary research engine with over 4 billion data points and 10 years of history; AI Hyper Cube, which maps how people search across ChatGPT and Google AI Overviews with brand mentions, citations and sentiment; Copilot for insights and Autopilot for fully automated on-site optimizations; a WebDev audit product; Amazon rankings; and a local module for physical stores. A customer success team of search experts is part of the offering.

Pricing model. No dollar figure appears on their public pages; every call to action requests a demo and the price is set in the sales process.

Moz. The tracked AI models are GPT and Gemini on the $99 Standard plan, with Google AI Mode joining from the $179 Medium plan, three models at most. Claude, Perplexity, Grok and DeepSeek appear nowhere in the tracked-model lists on the Moz Pro pricing page.

BrightEdge. The homepage hero names Google, AI Overviews, ChatGPT and Perplexity, and the AI Hyper Cube description names ChatGPT and Google AI Overviews as the surfaces it analyzes for brand mentions, citations and sentiment. Claude, Gemini, Grok and DeepSeek appear nowhere on the rendered pages.

Summarized: Moz reads 2 (GPT, Gemini) on $99; 3 (+ AI Mode) from $179; BrightEdge reads chatGPT, AI Overviews, Perplexity named publicly. On Claude specifically, Moz: not listed; BrightEdge: not listed.

Moz. Both halves of tracking run weekly: AI prompt tracking frequency reads weekly on every tier, and the rank tracker checks each keyword weekly across Google US and international, Google Mobile, Yahoo and Bing, with 300 to 3,000 keywords by tier. AI citations data and prompt suggestions ship on every tier, and extra prompts are $50 per 100.

BrightEdge. AI Hyper Cube reveals AI search demand and market intelligence: which brands are mentioned or cited across ChatGPT and AI Overviews, the sentiment around responses, and where visibility opportunities exist, alongside classic enterprise rank and share reporting from the SEO platform.

Moz. Content output is AI Content Briefs: 2 a month on Standard, 10 on Medium, 50 on Large. There is no article writer and no CMS publishing; briefs hand off to your writers.

BrightEdge. Content tooling spans AI-accelerated creation, revision and optimization, with Autopilot going further than advice: it executes fully automated optimizations on your website. CMS publishing targets are not enumerated on the public pages.

Moz. Moz Pro carries the classic research stack with Domain Authority at its center, plus site crawls to 1.25M pages a week and an On-Page Grader. Local is a separate product, Moz Local, which syncs listings to directories; its pricing did not render dollar figures when checked, and no geo-grid appears on the Moz Pro page.

BrightEdge. The SEO platform covers keyword research on Data Cube X, competitive analysis, site audits through WebDev, and uniquely in this comparison set, Amazon rankings. The local module streamlines workflows tied to physical stores and Google review management; no geo-grid appears on the rendered pages.

Moz. The Moz API sells separately with its own flexible pricing, and no MCP server is listed. Branded reports and report templates arrive on the Large tier, and MozBar Premium ships with every plan.

BrightEdge. Integrations and APIs are referenced at the platform level and not enumerated publicly. Reporting is built for enterprise workflows with executive-ready outputs, and evaluation runs through demo requests.

Every cell below was read from the vendors’ own rendered pages as of August 2026. Where a vendor’s public pages neither confirm nor deny a capability, the cell says so.