Moz vs AthenaHQ

Moz, a Ziff Davis company, is the veteran SEO suite: Domain Authority, a 40-trillion-link index, keyword research, site crawls, and an AI module tracking two to three models weekly. AthenaHQ tracks brand visibility across up to nine AI models with prompt and response analysis, competitor insights, and content optimization agents, with a real free tier. They compete only where the categories overlap, and the chapters below walk every dimension a buyer would price: which AI engines each can see, how the tracking actually meters, what each produces on the content side, what surrounds the core product, and the full published tier lists.

Moz was the first name in SEO software and remains one of the most trusted, now a Ziff Davis company, with Domain Authority and Brand Authority as industry-standard metrics, a link index past 40 trillion links, a 1.25B-keyword research base, and Moz Academy behind it. Moz Pro carries the suite: keyword research, competitive research, site crawls up to 1.25M pages a week, weekly rank tracking, and a new AI and GEO feature set with visibility dashboards, prompt tracking, citations data and content briefs. Moz Local and STAT sell separately for listings management and enterprise SERP tracking.

Pricing model. Standard $99, Medium $179 and Large $299 a month (20% off yearly: $79, $143, $239), with a $49 single-site starter plan; extra AI prompts cost $50 per 100, extra dashboards $20 each, and add-on seats $49 per user.

AthenaHQ is a San Francisco AEO platform with strong review credentials: a G2 High Performer for Answer Engine Optimization (Spring 2026) and 4.9-out-of-5 ratings on its badges. The product analyzes prompts and responses across up to nine AI models, estimates prompt volumes numerically, tracks unlimited competitors with sentiment, and acts through on-page and off-page GEO actions, a content optimization agent, smart robots.txt and llms.txt management, and an enterprise citation engine (ACE). Unlimited seats with role-based access come on every plan, and it publishes its own comparison pages against Profound, Peec, Scrunch, Semrush and Ahrefs.

Pricing model. Essential is free with a $25 credit (300 credits, five models including Claude); Starter is $295 a month with a $300 monthly credit (3,600 credits, nine models), with API access and extra credits as paid add-ons; Enterprise is custom with annual 17% off available.

Moz. The tracked AI models are GPT and Gemini on the $99 Standard plan, with Google AI Mode joining from the $179 Medium plan, three models at most. Claude, Perplexity, Grok and DeepSeek appear nowhere in the tracked-model lists on the Moz Pro pricing page.

AthenaHQ. The free Essential tier covers ChatGPT, Perplexity, AI Overviews, Gemini and Claude; Starter adds AI Mode, Copilot and Grok for visibility across nine models, with additional models available on request. Claude ships from the free tier, which is rare in this set; DeepSeek does not appear on the page.

Summarized: Moz reads 2 (GPT, Gemini) on $99; 3 (+ AI Mode) from $179; AthenaHQ reads 5 free; 9 on Starter (incl. Claude, Copilot, Grok, AI Mode). On Claude specifically, Moz: not listed; AthenaHQ: yes, from the free tier.

Moz. Both halves of tracking run weekly: AI prompt tracking frequency reads weekly on every tier, and the rank tracker checks each keyword weekly across Google US and international, Google Mobile, Yahoo and Bing, with 300 to 3,000 keywords by tier. AI citations data and prompt suggestions ship on every tier, and extra prompts are $50 per 100.

AthenaHQ. Metering is credit-based with one credit equal to one AI response: 300 credits free, 3,600 on Starter, custom on Enterprise. Tracking includes unlimited topics, numerical prompt-volume estimation, unlimited competitor tracking and benchmarking, prompt variations with conversation context, and real-time brand sentiment.

Moz. Content output is AI Content Briefs: 2 a month on Standard, 10 on Medium, 50 on Large. There is no article writer and no CMS publishing; briefs hand off to your writers.

AthenaHQ. Content recommendations ship on the free tier and a content optimization agent from Starter, with brand voice and guideline enforcement, on-page and off-page GEO actions, and Shopify and Webflow integrations. The enterprise Athena Citation Engine and Recommendation Engine extend the action layer; there is no long-form article pipeline described.

Moz. Moz Pro carries the classic research stack with Domain Authority at its center, plus site crawls to 1.25M pages a week and an On-Page Grader. Local is a separate product, Moz Local, which syncs listings to directories; its pricing did not render dollar figures when checked, and no geo-grid appears on the Moz Pro page.

AthenaHQ. There is no Google organic rank tracking and no local surface on the pricing page. GA4 and Google Search Console integrations connect AI visibility with site traffic, which correlates traffic with visibility; position measurement is a different job.

Moz. The Moz API sells separately with its own flexible pricing, and no MCP server is listed. Branded reports and report templates arrive on the Large tier, and MozBar Premium ships with every plan.

AthenaHQ. CSV export ships from Starter, GA4 and GSC integrate, and API access is an optional paid add-on billed on top of the Starter subscription, included only on Enterprise. Enterprise adds SAML and OIDC SSO, audit logs, multi-region and multi-language support, and executive dashboards with Tableau, Power BI and Looker support. No MCP server is listed.

Every cell below was read from the vendors’ own rendered pages as of August 2026. Where a vendor’s public pages neither confirm nor deny a capability, the cell says so.