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Interactive checklist

Technical SEO audit checklist

A full technical SEO audit as an interactive checklist: crawlability, indexation, architecture, Core Web Vitals, structured data, security and monitoring. Check items off as you audit; your progress saves in this browser.

Audit progress

0 of 36 done

Crawlability

0/5

Indexation

0/6

Site architecture

0/4

Performance and Core Web Vitals

0/6

Structured data

0/4

Mobile

0/3

Security

0/3

International (if applicable)

0/2

Monitoring

0/3

How to use it

Audit in the order things break

A technical SEO audit answers one question: can search engines and AI crawlers find, render and index the pages you want ranked? Content and links only count once that holds, and technical problems fail quietly. A stray noindex tag or a robots.txt block left over from a staging deploy can remove whole sections from Google without any visible error on the site.

The checklist follows that order: crawlability first, because nothing else matters if bots can’t reach the pages, then indexation, site architecture, Core Web Vitals, structured data, mobile, security, international setup where it applies, and monitoring. Where one of our free tools can run a check for you, the step links to it. Skip the international section if you publish in one language, and run the whole list again after major releases.

Frequently asked

How often should I run a technical SEO audit?
Run the full checklist every quarter, plus a focused pass after every major release. A release can bring back a noindex tag, a robots.txt block or a broken canonical inside an otherwise healthy deploy. The monitoring section at the end is there so problems surface between full audits.
What order should I work through the checklist?
Top to bottom. The sections follow their dependencies: crawlability comes first because a page bots cannot reach fails every later check, then indexation, architecture, performance and the rest. Fixing a Core Web Vitals issue on a page that robots.txt blocks wastes the effort, so fix access before quality.
Do I need special tools to complete this audit?
Google Search Console covers most of it and is free. A desktop crawler helps on larger sites for the architecture and orphan page checks. Several steps link to our free tools for robots.txt testing, title tag checks, schema validation and AI crawler access, so you can run those checks without installing anything.
Why does the checklist include AI crawlers?
AI companies fetch pages with their own crawlers, and most separate search from training. OpenAI's OAI-SearchBot, Anthropic's Claude-SearchBot and PerplexityBot put pages in their AI search answers; GPTBot and ClaudeBot collect training data. A robots.txt rule or a CDN bot setting can block one without you meaning to. Google's AI features in Search use Googlebot, so the Googlebot rules cover them.

See if AI names you when customers ask who’s best.

Enter your website. In about two minutes, Rank.ai asks ChatGPT, Claude and Gemini 12 questions your customers ask and grades how often they name you.

  • Your grade out of 100How often AI names you, cites your site, and how high it ranks you.
  • Who gets namedEvery competitor in the answers, most named first.
  • The pages AI readsThe sources behind each answer.
  • Three fixesWhat to fix first, with a brief for the first page.