Audit your Google Business Profile in 60 seconds — free

Six weighted categories, each scored 0–100 and weight-averaged into your overall grade. Profile completeness (25%) covers name, address, phone, website, primary category, hours, description, and primary photo. Photos (15%) ramps from 0 to full credit at 10+ photos. Reviews (20%) blends average rating, count, and recency. Categories (15%) scores primary plus up to 3 secondary categories. Posts and Q&A (10%) checks for a recent post in the last 30 days and at least one answered question. NAP consistency (15%) confirms name, address and phone are all present today. The full cross-directory check is a paid-tier feature.

Pretty much any Google Maps share link: a maps.google.com/maps/place/… URL, a g.page/cid link, or a maps.app.goo.gl/… short link. If we can't pull a place_id out of the URL we fall back to searching the business name in the slug, which is the same path as the name plus city form. Generic names are the failure case: if you run 'City Auto' and there is a similarly named business nearby you may grade the wrong listing, so paste the profile URL when you want to be certain.

The grade is held for 1 hour so you can re-open the link or share the result. After that hour the grade and the upstream DataForSEO response are deleted. The prompt (your GBP URL or business name + city) is normalised and used as a cache key — popular queries warm the cache for everyone — but we don't sell or share inputs. If you provide an email we'll send you the report and only follow up if there's something genuinely useful for you.

The score is derived from public Google data via DataForSEO — the same source most local-SEO tools use. Each sub-signal in the rubric uses a published threshold (4.5 stars for full review-rating credit, 50 reviews for full count credit, 30-day recency window for both reviews and posts, 10 photos for full photo credit). When DataForSEO doesn't return a category's underlying data — for example, the maps SERP shape sometimes omits photo counts — we mark that category 'ungraded' and re-weight the others rather than penalise you for our data source's gaps. Two checks run on the same profile within an hour will return the exact same grade because the response is cached.

Yes — that's the paid tier (the Falcon Guard equivalent). We snapshot your GBP every 24 hours and emit a change event when something material moves: critical alerts on name / category / phone / website edits, warnings on address and hours, and info events on photo additions, review-count jumps, or rating drifts of 0.1+. Events surface in the dashboard and via the change-events API. The free audit on this page is a one-shot snapshot; for actual drift detection you need the paid tier.

Yes — that's the citations module (paid). We cross-check your NAP against eight major directories — Yelp, Apple Maps, Bing Places, Yellow Pages, Foursquare, Better Business Bureau, Citysearch, and Hotfrog — using a phone normaliser that strips the US +1 and an address case-fold so 'Suite 200' and 'STE 200' match. NAP-drift events emit automatically when one directory disagrees with your GBP. The free audit's NAP category only checks that the GBP itself has a name, address, and phone — not whether they match anywhere else.

We audit, we don't perform manual edits. The audit tells you exactly which sub-signals are dragging your grade down — 'add a description', 'earn 12 more reviews', 'set a primary category' — but we don't log into your GBP and do the work for you. If you need an agency to actually execute the fixes, we don't replace them; we make their work measurable. Many agencies use Rank.ai's paid tier to track grade-over-time across their client portfolio so they can prove the work moved the metric.

White-label PDF audit reports are an agency-tier feature that's in our roadmap (P-20 in the work queue) — once the report template ships, agencies on agency tiers can drop their own logo and brand colours into the PDF and deliver it to their clients. In the meantime, the audit grade itself is shareable via the embed widget (P-15) — a one-time share token gives you a public iframeable URL, optionally password-protected, that you can drop into any client deliverable today.

The paid tier exposes the audit through both REST and a native MCP server, so you can pull grades for hundreds of locations programmatically and feed them into your own dashboards or let your AI agents query them directly. Bulk auditing — paste 200 GBP URLs, get 200 grades back, exportable as CSV — is a paid-tier feature. The free check on this page is rate-limited per IP because it's meant for one-off diagnostic use, not bulk runs.