Apollo

About Apollo

Apollo is a B2B sales-engagement and prospecting platform that helps go-to-market teams find, contact, and convert their ideal customers. With one of the largest B2B contact databases in the industry, Apollo serves sales, marketing, and revenue operations teams across thousands of companies worldwide.

The challenge

Apollo's marketing surface area spans product pages, comparison content, integrations, and a large library of educational resources. Keeping that footprint optimized for both traditional search and emerging AI answer engines required:

• A repeatable way to monitor entity, citation, and AI-signal coverage across hundreds of pages.
• Less manual auditing and competitor benchmarking per release cycle.
• Clear prioritization so the team could focus on the optimizations most likely to move pipeline.

The goal was a durable organic growth process that could keep up with both Apollo's release cadence and the pace of change in AI-driven search.

Why they chose rank.ai

We worked with Apollo's team to evaluate where rank.ai could complement their existing stack. The partnership came together around a few core capabilities:

• A unified view of entity, citation, and AI signals — not just keyword rankings.
• Automated workflows that turn signal changes into prioritized, owner-assigned action items.
• Dashboards and reports the marketing team can share with leadership and adjacent teams.
• A process designed to scale across a large, actively maintained content footprint.

Implementation & process

• Initial audit + competitive benchmark
  
  • We mapped Apollo's current entity, citation, and AI-signal coverage across their priority pages and benchmarked against the competitive set in the sales-engagement category.
• Content + entity + citation strategy
  
  • Together we prioritized the topics, entities, and citation opportunities most likely to influence both classic SERPs and AI answer surfaces.
• Optimization campaign & iterations
  
  • rank.ai surfaced recommendations for new content, updates to existing pages, technical fixes, and citation outreach. Apollo's team executed against the queue and tracked outcomes alongside us.
• Ongoing reporting & adjustments
  
  • On a regular cadence we review signal movement together to decide what to invest in, what to drop, and where to expand.
• Shared visibility
  
  • rank.ai dashboards give Apollo's marketing team a shared source of truth they can take to leadership and partner teams.