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About Pragmatic Growth

Pragmatic Growth is an online marketing consultancy specializing in performance marketing, SEO, and growth strategies for B2B and SaaS businesses. The team operates globally and partners with clients who need scalable, predictable results from SEO and content marketing.

The challenge

Although Pragmatic Growth had strong paid campaigns and solid client relationships, their own organic visibility and case study portfolio were limited.In particular:

• They lacked a predictable SEO process based on AI/entity signals.
• Too much time was spent on manual audits, analysis, and competitor comparisons.
• They struggled to document results for their own brand — missing a full “proof of concept.”

The goal was not only to increase organic traffic but also to build a robust results framework that could convince future clients.

Why they chose Rank.ai

Pragmatic Growth considered several SEO + AI tools but ultimately chose Rank.ai for key reasons:

• Holistic approach: not just keyword analysis, but entity, citation, and AI signals that gave an edge over traditional SEO tools.
• Automation and workflows: reminders, prioritized action items, and smart content recommendations.
• Transparency and reporting: dashboards and reports they could confidently share with clients.
• Scalability: processes that could be replicated for multiple clients.

Implementation & process

• Initial audit + competitive benchmark
  
  • Rank.ai analyzed Pragmatic Growth’s current SEO state, identifying gaps in entities, citations, and AI signals, while benchmarking against direct competitors.
• Content + entity + citation strategy
  
  • Prioritized which topics and entities needed coverage and which citations (mentions and unlinked references) to acquire.
• Optimization campaign & iterations
  
  • Rank.ai generated recommendations for new articles, improvements to existing content, technical fixes, and citation opportunities. Pragmatic Growth implemented them step by step, closely tracking progress.
• Weekly reporting & adjustments
  
  • Every week, the team reviewed Rank.ai insights to decide which ideas to move forward with and which to drop — avoiding wasted effort.
• Internal proof-of-work
  
  • Using Rank.ai’s data, Pragmatic Growth could clearly document growth, validate recommendations, and present measurable outcomes to prospective clients.